Home sauna brands:Which are most popular?
In September 2026, Harvia was the most searched home sauna brand worldwide, accounting for 28.8% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Sun Home Saunas was mentioned most often, in four of the five answers. Finnleo was recommended most often, coming first in one out of two responses that gave a list.
HarviaShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Clearlight SaunasShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Almost HeavenShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HigherDOSEShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sun Home SaunasShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top home sauna brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sun Home Saunas was mentioned most often, in four of the five answers. Finnleo was recommended most often, coming first in one out of two answers that gave a list. Almost Heaven was second, and Harvia and Sun Home Saunas tied for third. HigherDOSE, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home sauna brands
5 answers
Asked ChatGPT
“Which home sauna brand should I buy?”
Asked ChatGPT
“What are the best home sauna brands?”
Asked ChatGPT
“What's the best infrared sauna brand for a small space?”
Searched Google, AI Overview
“infrared sauna”
Searched Google, AI Overview
“home sauna”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which home sauna brands do people search for most?
This chart shows how often people search Google for each home sauna brand by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Harvia, Clearlight Saunas, Almost Heaven, HigherDOSE, Sun Home Saunas, Sunlighten, Finnleo, Finnmark, Therasage, JNH Lifestyles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 21.4K | 0% | -0.3 points | |
| 2, held 2nd | 13.3% | 9.9K | 0% | -0.1 points | |
| 3, moved from 5th to 3rd | 10.9% | 8.1K | +22.7% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 10.9% | 8.1K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.9% | 6.6K | -18.5% | -2.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.3% | 5.4K | 0% | -0.1 points | |
| 7, held 7th | 6.6% | 4.9K | 0% | -0.1 points | |
| 8, held 8th | 5.9% | 4.4K | +22.2% | +1 points | |
| 9, held 9th | 4.8% | 3.6K | 0% | 0 points | |
| 10, held 10th | 2.5% | 1.9K | -6.4% | -0.2 points |
1.
Harvia28.8%
Held 1st. 21.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
13.3%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.9%
Moved from 5th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
10.9%
Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.9%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.1 points.
7.3%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Finnleo6.6%
Held 7th. 4.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Finnmark5.9%
Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.
4.8%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 10th. 1.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.
Which brand is most popular in search among home sauna brands worldwide?
10 brands
In September 2026, Harvia was the most searched among home sauna brands worldwide, with an estimated 21.4K branded searches, 28.8% of all searches for the ten we track. Clearlight Saunas is in 2nd place, 15.5 percentage points behind at 13.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Harvia | 27.8% → 28.8% | 29.1%Jul 2026 | 19.5%Dec 2025 | 1st |
| Clearlight Saunas | 20.4% → 13.3% | 20.4%Oct 2025 | 13.3%Sep 2026 | 2nd |
| Almost Heaven | 9.1% → 10.9% | 15.6%Jan 2026 | 9%Aug 2026 | 3rd |
| HigherDOSE | 7.4% → 10.9% | 11%Jul 2026 | 7.4%Oct 2025 | 5th → 4th |
| Sun Home Saunas | 9.1% → 8.9% | 16.5%Dec 2025 | 8.9%Sep 2026 | 4th → 5th |
| Sunlighten | 7.4% → 7.3% | 8.1%Nov 2025 | 6%Jul 2026 | 6th |
| Finnleo | 6.8% → 6.6% | 7.7%Jan 2026 | 6.3%Apr 2026 | 7th |
| Finnmark | 4.1% → 5.9% | 5.9%Sep 2026 | 3.3%Dec 2025 | 9th → 8th |
| Therasage | 5% → 4.8% | 6.1%Jun 2026 | 3.8%Jan 2026 | 8th → 9th |
| JNH Lifestyles | 2.9% → 2.5% | 3.3%Feb 2026 | 2.5%May 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Harvia’s share of searches among home sauna brands worldwide increased from 27.8% to 28.8%.
- Across the 12 months ending September 2026, Clearlight Saunas’ share of searches among home sauna brands worldwide decreased from 20.4% to 13.3%.
- Across the 12 months ending September 2026, Almost Heaven’s share of searches among home sauna brands worldwide increased from 9.1% to 10.9%.
- Across the 12 months ending September 2026, HigherDOSE’s share of searches among home sauna brands worldwide increased from 7.4% to 10.9%.
- Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide increased from 4.1% to 5.9%.
- Across the 12 months ending September 2026, Harvia’s share of searches among home sauna brands worldwide peaked at 29.1% in July 2026 and was lowest at 19.5% in December 2025.
- Across the 12 months ending September 2026, Almost Heaven’s share of searches among home sauna brands worldwide peaked at 15.6% in January 2026 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, HigherDOSE’s share of searches among home sauna brands worldwide peaked at 11% in July 2026 and was lowest at 7.4% in October 2025.
- Across the 12 months ending September 2026, Sun Home Saunas’ share of searches among home sauna brands worldwide peaked at 16.5% in December 2025 and was lowest at 8.9% in September 2026.
- Across the 12 months ending September 2026, Sunlighten’s share of searches among home sauna brands worldwide peaked at 8.1% in November 2025 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, Finnleo’s share of searches among home sauna brands worldwide peaked at 7.7% in January 2026 and was lowest at 6.3% in April 2026.
- Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide peaked at 5.9% in September 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide peaked at 6.1% in June 2026 and was lowest at 3.8% in January 2026.
- Across the 12 months ending September 2026, HigherDOSE rose from 5th to 4th among home sauna brands worldwide.
- Across the 12 months ending September 2026, Sun Home Saunas fell from 4th to 5th among home sauna brands worldwide.
- Across the 12 months ending September 2026, Finnmark rose from 9th to 8th among home sauna brands worldwide.
- Across the 12 months ending September 2026, Therasage fell from 8th to 9th among home sauna brands worldwide.
- Across the 12 months ending September 2026, Sunlighten, Finnleo and JNH Lifestyles held steady: their share of searches among home sauna brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for home sauna brands worldwide in September 2026?
8 changes
In September 2026, Almost Heaven overtook HigherDOSE and Sun Home Saunas to rank 3rd among home sauna brands worldwide, with 10.9% of the searches.
In September 2026, Finnmark gained share of searches among home sauna brands worldwide, from 4.9% to 5.9%.
In September 2026, Sun Home Saunas lost share of searches among home sauna brands worldwide, from 11% to 8.9%.
Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.
Estimated monthly branded searches for HigherDOSE worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Clearlight Saunas worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Estimated monthly branded searches for JNH Lifestyles worldwide fell 27.3% over 12 measured months, from 2.6K to 1.9K in September 2026.
Estimated monthly branded searches for Finnleo worldwide fell 18.3% over 12 measured months, from 6K to 4.9K in September 2026.
Compare popularity between leading brands
- Harvia vs Clearlight Saunas: compare popularity
- Harvia vs Almost Heaven: compare popularity
- Harvia vs HigherDOSE: compare popularity
- Harvia vs Sun Home Saunas: compare popularity
- Clearlight Saunas vs Almost Heaven: compare popularity
- Clearlight Saunas vs HigherDOSE: compare popularity
- Clearlight Saunas vs Sun Home Saunas: compare popularity
- Almost Heaven vs HigherDOSE: compare popularity
- Almost Heaven vs Sun Home Saunas: compare popularity
- HigherDOSE vs Sun Home Saunas: compare popularity
- Compare any of these brands
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