Brandwave

Clearlight Saunas vs Harvia:Which is more popular?

In September 2026, Harvia had more branded searches than Clearlight Saunas among home sauna brands worldwide. Harvia had about 21,400 branded searches, while Clearlight Saunas had 9,900. Harvia made up 28.8% of all home sauna brand searches we track, and Clearlight Saunas accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about home sauna brands, Harvia appeared in two of the five answers and Clearlight Saunas in one. Clearlight Saunas and Harvia were each mentioned first in one of the two answers.

Among home sauna brands worldwide in September 2026

Who do people search for more?

Harvia, about 2 searches for every 1 for Clearlight Saunas

Harvia 21.4K searchesClearlight Saunas 9.9K searches

Who does AI mention more?

Harvia, mentioned in 2 of 5 answers, Clearlight Saunas in 1

Harvia in 2 of 5Clearlight Saunas in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Clearlight Saunas first in 1Harvia first in 1

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Top home sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harvia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clearlight Saunas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clearlight Saunas and Harvia were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finnleo1st
  2. Almost Heaven2nd
  3. Harvia3rd
  4. Sun Home Saunas3rd
  5. Clearlight Saunas5th
  6. Sunlighten6th
  7. HigherDOSE–
  8. Finnmark–
  9. Therasage–
  10. JNH Lifestyles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home sauna brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Clearlight Saunas or Harvia more popular in search?

This chart shows how often people search Google for Clearlight Saunas and Harvia by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.

Clearlight Saunas and Harvia among home sauna brands worldwide, by month

Share of searches by month for Harvia, Clearlight Saunas. The figures are in the table below the chart.

View monthly share of searches table
MonthHarviaClearlight SaunasAlmost HeavenHigherDOSESun Home SaunasSunlightenFinnleoFinnmarkTherasageJNH Lifestyles
Oct 202527.8%20.4%9.1%7.4%9.1%7.4%6.8%4.1%5%2.9%
Nov 202524.9%18.2%9.9%9.9%9.9%8.1%7%3.6%5.4%2.9%
Dec 202519.5%13.5%13.5%11%16.5%7.4%6.3%3.3%6%3.1%
Jan 202622.6%15.6%15.6%10.4%10.4%7%7.7%3.8%3.8%3%
Feb 202626.3%18.2%9.9%9.9%9.9%6.6%7%4.4%4.4%3.3%
Mar 202626.4%14.9%10%10%12.2%6.6%7.3%5.4%4.4%2.8%
Apr 202625.9%15.5%10.4%10.4%12.7%6.9%6.3%4.6%4.6%2.7%
May 202626.5%15.9%10.6%8.7%13%7.1%6.4%4.7%4.7%2.5%
Jun 202628.2%13.8%11.3%9.2%9.2%7.5%6.8%5%6.1%2.8%
Jul 202629.1%13.5%9%11%11%6%6.7%4.9%6%2.8%
Aug 202629.1%13.4%9%11%11%7.3%6.7%4.9%4.9%2.7%
Sep 202628.8%13.3%10.9%10.9%8.9%7.3%6.6%5.9%4.8%2.5%

How has the Clearlight Saunas and Harvia comparison changed over the last 12 months?

3 findings
  • Harvia was ahead of Clearlight Saunas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clearlight Saunas’ share of searches among home sauna brands worldwide moved from 20.4% to 13.3%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Harvia’s share of searches among home sauna brands worldwide moved from 27.8% to 28.8%, and its estimated monthly branded searches moved from 24.7K to 21.4K.

How did search popularity change for home sauna brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Clearlight Saunas worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Harvia worldwide fell 13.4% over 12 measured months, from 24.7K to 21.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clearlight Saunas’ and Harvia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clearlight Saunas

1 branded search term

  • clearlight sauna

Harvia

2 branded search terms

  • harvia
  • harvia sauna

How the Brand Demand Index is measured

Other head-to-heads among home sauna brands

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