Brandwave

How popular isFinnmark?

In September 2026, people searched for Finnmark by name about 4,400 times worldwide, a 22.2% increase from the previous year. These searches made up 5.9% of all global home sauna brand searches, placing Finnmark eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about home sauna brands, Finnmark did not appear in any of the answers.

Search and AI answers in September 2026

Finnmark is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. HarviaShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Clearlight SaunasShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Almost HeavenShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. HigherDOSEShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FinnmarkShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top home sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finnmark did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finnleo1st
  2. Almost Heaven2nd
  3. Harvia3rd
  4. Sun Home Saunas3rd
  5. Clearlight Saunas5th
  6. Sunlighten6th
  7. HigherDOSE–
  8. Finnmark–
  9. Therasage–
  10. JNH Lifestyles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home sauna brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which home sauna brands compete with Finnmark?

Finnmark against home sauna brands worldwide, by month

Share of searches by month for Harvia, Clearlight Saunas, Almost Heaven, HigherDOSE, Sun Home Saunas, Sunlighten, Finnleo, Finnmark, Therasage, JNH Lifestyles. The figures are in the table below the chart.

View monthly share of searches table
MonthHarviaClearlight SaunasAlmost HeavenHigherDOSESun Home SaunasSunlightenFinnleoFinnmarkTherasageJNH Lifestyles
Oct 202527.8%20.4%9.1%7.4%9.1%7.4%6.8%4.1%5%2.9%
Nov 202524.9%18.2%9.9%9.9%9.9%8.1%7%3.6%5.4%2.9%
Dec 202519.5%13.5%13.5%11%16.5%7.4%6.3%3.3%6%3.1%
Jan 202622.6%15.6%15.6%10.4%10.4%7%7.7%3.8%3.8%3%
Feb 202626.3%18.2%9.9%9.9%9.9%6.6%7%4.4%4.4%3.3%
Mar 202626.4%14.9%10%10%12.2%6.6%7.3%5.4%4.4%2.8%
Apr 202625.9%15.5%10.4%10.4%12.7%6.9%6.3%4.6%4.6%2.7%
May 202626.5%15.9%10.6%8.7%13%7.1%6.4%4.7%4.7%2.5%
Jun 202628.2%13.8%11.3%9.2%9.2%7.5%6.8%5%6.1%2.8%
Jul 202629.1%13.5%9%11%11%6%6.7%4.9%6%2.8%
Aug 202629.1%13.4%9%11%11%7.3%6.7%4.9%4.9%2.7%
Sep 202628.8%13.3%10.9%10.9%8.9%7.3%6.6%5.9%4.8%2.5%

  1. 1.Harvia

    28.8%

    Held 1st. 21.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Clearlight Saunas

    13.3%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Almost Heaven

    10.9%

    Moved from 5th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.HigherDOSE

    10.9%

    Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Sun Home Saunas

    8.9%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  6. 6.Sunlighten

    7.3%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Finnleo

    6.6%

    Held 7th. 4.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Finnmark

    5.9%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1 points.

  9. 9.Therasage

    4.8%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.JNH Lifestyles

    2.5%

    Held 10th. 1.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

Compare popularity between Finnmark and its closest rivals

Every comparison with Finnmark

9 comparisons

How has branded search demand for Finnmark changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Finnmark worldwide rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide increased from 4.1% to 5.9%.
  • Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide peaked at 5.9% in September 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Finnmark rose from 9th to 8th among home sauna brands worldwide.

How did search popularity change for home sauna brands worldwide in September 2026?

6 changes

  1. In September 2026, Almost Heaven overtook HigherDOSE and Sun Home Saunas to rank 3rd among home sauna brands worldwide, with 10.9% of the searches.

  2. In September 2026, Finnmark gained share of searches among home sauna brands worldwide, from 4.9% to 5.9%.

  3. In September 2026, Sun Home Saunas lost share of searches among home sauna brands worldwide, from 11% to 8.9%.

  4. Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.

  5. Estimated monthly branded searches for HigherDOSE worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Clearlight Saunas worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are Finnmark’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Finnmark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • finnmark sauna

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How the Brand Demand Index is measured

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