Finnmark vs Sunlighten:Which is more popular?
In September 2026, Sunlighten had more branded searches than Finnmark among home sauna brands worldwide. Sunlighten had about 5,400 branded searches, while Finnmark had 4,400. Sunlighten made up 7.3% of all home sauna brand searches we track, and Finnmark accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about home sauna brands, Sunlighten appeared in two of the five answers and Finnmark in none.
Who do people search for more?
Sunlighten, about 23% more searches than Finnmark
Who does AI mention more?
Sunlighten, mentioned in 2 of 5 answers, Finnmark in 0
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Top home sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunlighten was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Finnmark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home sauna brands
5 answers
Asked ChatGPT
“Which home sauna brand should I buy?”
Asked ChatGPT
“What are the best home sauna brands?”
Asked ChatGPT
“What's the best infrared sauna brand for a small space?”
Searched Google, AI Overview
“infrared sauna”
Searched Google, AI Overview
“home sauna”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Finnmark or Sunlighten more popular in search?
This chart shows how often people search Google for Finnmark and Sunlighten by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sunlighten, Finnmark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
How has the Finnmark and Sunlighten comparison changed over the last 12 months?
3 findings
- Sunlighten was ahead of Finnmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Sunlighten’s share of searches among home sauna brands worldwide moved from 7.4% to 7.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for home sauna brands worldwide in September 2026?
2 changes
In September 2026, Finnmark gained share of searches among home sauna brands worldwide, from 4.9% to 5.9%.
Estimated monthly branded searches for Sunlighten worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finnmark’s and Sunlighten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finnmark
1 branded search term
- finnmark sauna
Sunlighten
1 branded search term
- sunlighten
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