Finnmark vs Harvia:Which is searched more?
In September 2026, Harvia had more branded searches than Finnmark among home sauna brands worldwide. Harvia had about 21,400 branded searches, while Finnmark had 4,400. Harvia made up 28.8% of all home sauna brand searches we track, and Finnmark accounted for 5.9%. These are worldwide searches for English-language branded terms.
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Is Finnmark or Harvia more popular in search?
Compare the brands people buy home saunas and sauna blankets from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Harvia, Finnmark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
How has the Finnmark and Harvia comparison changed over the last 12 months?
3 findings
- Harvia was ahead of Finnmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finnmark’s share of searches among home sauna brands worldwide moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Harvia’s share of searches among home sauna brands worldwide moved from 27.8% to 28.8%, and its estimated monthly branded searches moved from 24.7K to 21.4K.
How did search popularity change for home sauna brands worldwide in September 2026?
2 changes
In September 2026, Finnmark gained share of searches among home sauna brands worldwide, from 4.9% to 5.9%.
Estimated monthly branded searches for Harvia worldwide fell 13.4% over 12 measured months, from 24.7K to 21.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Finnmark’s and Harvia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home sauna brands
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- Clearlight Saunas vs HigherDOSE: compare search popularity
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