Finnleo vs Therasage:Which is searched more?
In September 2026, Finnleo had more branded searches than Therasage among home sauna brands worldwide. Finnleo had about 4,900 branded searches, while Therasage had 3,600. Finnleo made up 6.6% of all home sauna brand searches we track, and Therasage accounted for 4.8%. These are worldwide searches for English-language branded terms.
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Is Finnleo or Therasage more popular in search?
Compare the brands people buy home saunas and sauna blankets from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Finnleo, Therasage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
How has the Finnleo and Therasage comparison changed over the last 12 months?
3 findings
- Finnleo was ahead of Therasage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finnleo’s share of searches among home sauna brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches moved from 6K to 4.9K.
- Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for home sauna brands worldwide in September 2026?
2 changes
Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.
Estimated monthly branded searches for Finnleo worldwide fell 18.3% over 12 measured months, from 6K to 4.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Finnleo’s and Therasage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home sauna brands
Harvia vs Clearlight Saunas: compare search popularity
Harvia vs Almost Heaven: compare search popularity
Harvia vs HigherDOSE: compare search popularity
Harvia vs Sun Home Saunas: compare search popularity- Clearlight Saunas vs Almost Heaven: compare search popularity
- Clearlight Saunas vs HigherDOSE: compare search popularity
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