Brandwave

HigherDOSE vs Therasage:Which is more popular?

In September 2026, HigherDOSE had more branded searches than Therasage among home sauna brands worldwide. HigherDOSE had about 8,100 branded searches, while Therasage had 3,600. HigherDOSE made up 10.9% of all home sauna brand searches we track, and Therasage accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about home sauna brands, neither HigherDOSE nor Therasage appeared in any of the five answers.

Among home sauna brands worldwide in September 2026

Who do people search for more?

HigherDOSE, about 2 searches for every 1 for Therasage

HigherDOSE 8.1K searchesTherasage 3.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

HigherDOSE in 0 of 5Therasage in 0 of 5

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Top home sauna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither HigherDOSE nor Therasage showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finnleo1st
  2. Almost Heaven2nd
  3. Harvia3rd
  4. Sun Home Saunas3rd
  5. Clearlight Saunas5th
  6. Sunlighten6th
  7. HigherDOSE–
  8. Finnmark–
  9. Therasage–
  10. JNH Lifestyles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home sauna brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is HigherDOSE or Therasage more popular in search?

This chart shows how often people search Google for HigherDOSE and Therasage by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.

HigherDOSE and Therasage among home sauna brands worldwide, by month

Share of searches by month for HigherDOSE, Therasage. The figures are in the table below the chart.

View monthly share of searches table
MonthHarviaClearlight SaunasAlmost HeavenHigherDOSESun Home SaunasSunlightenFinnleoFinnmarkTherasageJNH Lifestyles
Oct 202527.8%20.4%9.1%7.4%9.1%7.4%6.8%4.1%5%2.9%
Nov 202524.9%18.2%9.9%9.9%9.9%8.1%7%3.6%5.4%2.9%
Dec 202519.5%13.5%13.5%11%16.5%7.4%6.3%3.3%6%3.1%
Jan 202622.6%15.6%15.6%10.4%10.4%7%7.7%3.8%3.8%3%
Feb 202626.3%18.2%9.9%9.9%9.9%6.6%7%4.4%4.4%3.3%
Mar 202626.4%14.9%10%10%12.2%6.6%7.3%5.4%4.4%2.8%
Apr 202625.9%15.5%10.4%10.4%12.7%6.9%6.3%4.6%4.6%2.7%
May 202626.5%15.9%10.6%8.7%13%7.1%6.4%4.7%4.7%2.5%
Jun 202628.2%13.8%11.3%9.2%9.2%7.5%6.8%5%6.1%2.8%
Jul 202629.1%13.5%9%11%11%6%6.7%4.9%6%2.8%
Aug 202629.1%13.4%9%11%11%7.3%6.7%4.9%4.9%2.7%
Sep 202628.8%13.3%10.9%10.9%8.9%7.3%6.6%5.9%4.8%2.5%

How has the HigherDOSE and Therasage comparison changed over the last 12 months?

3 findings
  • HigherDOSE was ahead of Therasage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HigherDOSE’s share of searches among home sauna brands worldwide moved from 7.4% to 10.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for home sauna brands worldwide in September 2026?

3 changes
  1. In September 2026, Almost Heaven overtook HigherDOSE and Sun Home Saunas to rank 3rd among home sauna brands worldwide, with 10.9% of the searches.

  2. Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.

  3. Estimated monthly branded searches for HigherDOSE worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HigherDOSE’s and Therasage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HigherDOSE

1 branded search term

  • higherdose

Therasage

1 branded search term

  • therasage

How the Brand Demand Index is measured

Other head-to-heads among home sauna brands

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