Sun Home Saunas vs Therasage:Which is more popular?
In September 2026, Sun Home Saunas had more branded searches than Therasage among home sauna brands worldwide. Sun Home Saunas had about 6,600 branded searches, while Therasage had 3,600. Sun Home Saunas made up 8.9% of all home sauna brand searches we track, and Therasage accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about home sauna brands, Sun Home Saunas appeared in four of the five answers and Therasage in none.
Who do people search for more?
Sun Home Saunas, about 83% more searches than Therasage
Who does AI mention more?
Sun Home Saunas, mentioned in 4 of 5 answers, Therasage in 0
Who does AI recommend more?
Sun Home Saunas, the only one of the two named
Follow Sun Home Saunas vs Therasage and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sun Home Saunas was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Therasage did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sun Home Saunas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Almost Heaven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunlighten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clearlight Saunas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HigherDOSE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finnmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therasage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JNH Lifestyles0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home sauna brands
5 answers
Asked ChatGPT
“Which home sauna brand should I buy?”
Asked ChatGPT
“What are the best home sauna brands?”
Asked ChatGPT
“What's the best infrared sauna brand for a small space?”
Searched Google, AI Overview
“infrared sauna”
Searched Google, AI Overview
“home sauna”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Sun Home Saunas or Therasage more popular in search?
This chart shows how often people search Google for Sun Home Saunas and Therasage by name. Each line represents a brand's share of searches for all ten home sauna brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sun Home Saunas, Therasage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvia | Clearlight Saunas | Almost Heaven | HigherDOSE | Sun Home Saunas | Sunlighten | Finnleo | Finnmark | Therasage | JNH Lifestyles |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 20.4% | 9.1% | 7.4% | 9.1% | 7.4% | 6.8% | 4.1% | 5% | 2.9% |
| Nov 2025 | 24.9% | 18.2% | 9.9% | 9.9% | 9.9% | 8.1% | 7% | 3.6% | 5.4% | 2.9% |
| Dec 2025 | 19.5% | 13.5% | 13.5% | 11% | 16.5% | 7.4% | 6.3% | 3.3% | 6% | 3.1% |
| Jan 2026 | 22.6% | 15.6% | 15.6% | 10.4% | 10.4% | 7% | 7.7% | 3.8% | 3.8% | 3% |
| Feb 2026 | 26.3% | 18.2% | 9.9% | 9.9% | 9.9% | 6.6% | 7% | 4.4% | 4.4% | 3.3% |
| Mar 2026 | 26.4% | 14.9% | 10% | 10% | 12.2% | 6.6% | 7.3% | 5.4% | 4.4% | 2.8% |
| Apr 2026 | 25.9% | 15.5% | 10.4% | 10.4% | 12.7% | 6.9% | 6.3% | 4.6% | 4.6% | 2.7% |
| May 2026 | 26.5% | 15.9% | 10.6% | 8.7% | 13% | 7.1% | 6.4% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 28.2% | 13.8% | 11.3% | 9.2% | 9.2% | 7.5% | 6.8% | 5% | 6.1% | 2.8% |
| Jul 2026 | 29.1% | 13.5% | 9% | 11% | 11% | 6% | 6.7% | 4.9% | 6% | 2.8% |
| Aug 2026 | 29.1% | 13.4% | 9% | 11% | 11% | 7.3% | 6.7% | 4.9% | 4.9% | 2.7% |
| Sep 2026 | 28.8% | 13.3% | 10.9% | 10.9% | 8.9% | 7.3% | 6.6% | 5.9% | 4.8% | 2.5% |
How has the Sun Home Saunas and Therasage comparison changed over the last 12 months?
3 findings
- Sun Home Saunas was ahead of Therasage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sun Home Saunas’ share of searches among home sauna brands worldwide moved from 9.1% to 8.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Therasage’s share of searches among home sauna brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for home sauna brands worldwide in September 2026?
3 changes
In September 2026, Almost Heaven overtook HigherDOSE and Sun Home Saunas to rank 3rd among home sauna brands worldwide, with 10.9% of the searches.
In September 2026, Sun Home Saunas lost share of searches among home sauna brands worldwide, from 11% to 8.9%.
Therasage’s share of searches among home sauna brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sun Home Saunas’ and Therasage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sun Home Saunas
1 branded search term
- sun home saunas
Therasage
1 branded search term
- therasage
Other head-to-heads among home sauna brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.