How popular isThe Macallan in search?
In September 2026, people searched for The Macallan by name about 49,500 times worldwide, an 82.7% increase from the previous year. These searches made up 3.3% of all global whisky brand searches, placing The Macallan sixth out of seven brands. These are worldwide searches for English-language branded terms.
Johnnie Walker24.5%
Glenfiddich20.1%
Jameson20.1%
Jim Beam20.1%- Buffalo Trace11%
- The Macallan3.3%
- Redbreast0.99%
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Which whisky brands compete with The Macallan?
Share of searches by month for Johnnie Walker, Glenfiddich, Jameson, Jim Beam, Buffalo Trace, The Macallan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam | Buffalo Trace | The Macallan | Redbreast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.6% | 18.5% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 27% | 22.1% | 18.1% | 18.1% | 12.1% | 1.6% | 1.1% |
| Dec 2025 | 25.4% | 20.7% | 17% | 25.4% | 9.3% | 1.5% | 0.84% |
| Jan 2026 | 27.6% | 22.5% | 18.4% | 18.4% | 10.1% | 2% | 0.91% |
| Feb 2026 | 25.2% | 20.6% | 16.9% | 25.2% | 9.2% | 1.9% | 1% |
| Mar 2026 | 26.4% | 21.6% | 21.6% | 17.6% | 9.7% | 1.9% | 1.3% |
| Apr 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| May 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Jun 2026 | 30.5% | 20.4% | 20.4% | 16.7% | 9.2% | 1.8% | 1% |
| Jul 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Aug 2026 | 24.2% | 24.2% | 19.8% | 19.8% | 8.9% | 2.2% | 0.97% |
| Sep 2026 | 24.5% | 20.1% | 20.1% | 20.1% | 11% | 3.3% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.5% | 368K | 0% | +0.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.1% | 301K | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 301K | 0% | +0.3 points | |
| 4, held 4th | 20.1% | 301K | 0% | +0.3 points | |
| 5, held 5th | 11% | 165K | +22.2% | +2.1 points | |
| 6, held 6th | 3.3% | 49.5K | +49.5% | +1.1 points | |
| 7, held 7th | 0.99% | 14.8K | 0% | 0 points |
24.5%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
20.1%
Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Jameson20.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Jim Beam20.1%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
11%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +2.1 points.
3.3%
Held 6th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
0.99%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between The Macallan and its closest rivals
Every comparison with The Macallan
6 comparisons
How has branded search demand for The Macallan changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Macallan worldwide rose from 27.1K to 49.5K.
- Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide increased from 1.7% to 3.3%.
- Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide peaked at 3.3% in September 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for whisky brands worldwide in September 2026?
5 changes
In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%.
In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%.
In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.
Jim Beam’s share of searches among whisky brands worldwide has gained ground for 3 months in a row, from 16.7% to 20.1% in September 2026.
In September 2026, Johnnie Walker rose from 2nd to 1st among whisky brands worldwide.
How are The Macallan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Macallan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the macallan
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