Redbreast vs The Macallan:Which is searched more?
In September 2026, The Macallan had more branded searches than Redbreast among whisky brands worldwide. The Macallan had about 49,500 branded searches, while Redbreast had 14,800. The Macallan made up 3.3% of all whisky brand searches we track, and Redbreast accounted for 0.99%. These are worldwide searches for English-language branded terms.
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Is Redbreast or The Macallan more popular in search?
Compare the whisky and bourbon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Macallan, Redbreast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam | Buffalo Trace | The Macallan | Redbreast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.6% | 18.5% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 27% | 22.1% | 18.1% | 18.1% | 12.1% | 1.6% | 1.1% |
| Dec 2025 | 25.4% | 20.7% | 17% | 25.4% | 9.3% | 1.5% | 0.84% |
| Jan 2026 | 27.6% | 22.5% | 18.4% | 18.4% | 10.1% | 2% | 0.91% |
| Feb 2026 | 25.2% | 20.6% | 16.9% | 25.2% | 9.2% | 1.9% | 1% |
| Mar 2026 | 26.4% | 21.6% | 21.6% | 17.6% | 9.7% | 1.9% | 1.3% |
| Apr 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| May 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Jun 2026 | 30.5% | 20.4% | 20.4% | 16.7% | 9.2% | 1.8% | 1% |
| Jul 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Aug 2026 | 24.2% | 24.2% | 19.8% | 19.8% | 8.9% | 2.2% | 0.97% |
| Sep 2026 | 24.5% | 20.1% | 20.1% | 20.1% | 11% | 3.3% | 0.99% |
How has the Redbreast and The Macallan comparison changed over the last 12 months?
3 findings
- The Macallan was ahead of Redbreast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redbreast’s share of searches among whisky brands worldwide moved from 0.91% to 0.99%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide moved from 1.7% to 3.3%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
How did search popularity change for whisky brands worldwide in September 2026?
1 change
In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Redbreast’s and The Macallan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Redbreast
1 branded search term
- redbreast
The Macallan
1 branded search term
- the macallan
Other head-to-heads among whisky brands
Johnnie Walker vs Glenfiddich: compare search popularity
Johnnie Walker vs Jameson: compare search popularity
Johnnie Walker vs Jim Beam: compare search popularity- Johnnie Walker vs Buffalo Trace: compare search popularity
- Glenfiddich vs Jameson: compare search popularity
- Glenfiddich vs Jim Beam: compare search popularity
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