How popular isRedbreast in search?
In September 2026, people searched for Redbreast by name about 14,800 times worldwide, about the same as the previous year. These searches made up 0.99% of all global whisky brand searches, placing Redbreast seventh out of seven brands. These are worldwide searches for English-language branded terms.
Johnnie Walker24.5%
Glenfiddich20.1%
Jameson20.1%
Jim Beam20.1%- Buffalo Trace11%
- The Macallan3.3%
- Redbreast0.99%
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Which whisky brands compete with Redbreast?
Share of searches by month for Johnnie Walker, Glenfiddich, Jameson, Jim Beam, Buffalo Trace, The Macallan, Redbreast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam | Buffalo Trace | The Macallan | Redbreast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.6% | 18.5% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 27% | 22.1% | 18.1% | 18.1% | 12.1% | 1.6% | 1.1% |
| Dec 2025 | 25.4% | 20.7% | 17% | 25.4% | 9.3% | 1.5% | 0.84% |
| Jan 2026 | 27.6% | 22.5% | 18.4% | 18.4% | 10.1% | 2% | 0.91% |
| Feb 2026 | 25.2% | 20.6% | 16.9% | 25.2% | 9.2% | 1.9% | 1% |
| Mar 2026 | 26.4% | 21.6% | 21.6% | 17.6% | 9.7% | 1.9% | 1.3% |
| Apr 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| May 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Jun 2026 | 30.5% | 20.4% | 20.4% | 16.7% | 9.2% | 1.8% | 1% |
| Jul 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Aug 2026 | 24.2% | 24.2% | 19.8% | 19.8% | 8.9% | 2.2% | 0.97% |
| Sep 2026 | 24.5% | 20.1% | 20.1% | 20.1% | 11% | 3.3% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.5% | 368K | 0% | +0.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.1% | 301K | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 301K | 0% | +0.3 points | |
| 4, held 4th | 20.1% | 301K | 0% | +0.3 points | |
| 5, held 5th | 11% | 165K | +22.2% | +2.1 points | |
| 6, held 6th | 3.3% | 49.5K | +49.5% | +1.1 points | |
| 7, held 7th | 0.99% | 14.8K | 0% | 0 points |
24.5%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
20.1%
Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Jameson20.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Jim Beam20.1%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
11%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +2.1 points.
3.3%
Held 6th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
0.99%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Redbreast and its closest rivals
Every comparison with Redbreast
6 comparisons
How has branded search demand for Redbreast changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Redbreast worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Redbreast’s share of searches among whisky brands worldwide held steady, from 0.91% to 0.99%.
How did search popularity change for whisky brands worldwide in September 2026?
5 changes
In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%.
In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%.
In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.
Jim Beam’s share of searches among whisky brands worldwide has gained ground for 3 months in a row, from 16.7% to 20.1% in September 2026.
In September 2026, Johnnie Walker rose from 2nd to 1st among whisky brands worldwide.
How are Redbreast’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Redbreast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- redbreast
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Is Redbreast your brand?
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