Glenfiddich vs Redbreast:Which is more popular?

Name: Glenfiddich vs Redbreast: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Glenfiddich had more branded searches than Redbreast among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while Redbreast had 14,800. Glenfiddich made up 20.1% of all whisky brand searches we track, and Redbreast accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about whisky brands, Glenfiddich appeared in three of the five answers and Redbreast in two. Glenfiddich was mentioned before Redbreast in three out of four answers that named either.

Among whisky brands worldwide in September 2026

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Top whisky brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glenfiddich was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Redbreast was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Glenfiddich was listed before Redbreast in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Johnnie Walker	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Buffalo Trace	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Glenfiddich	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Jameson	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
The Macallan	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Jim Beam	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Redbreast	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Johnnie Walker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Glenfiddich3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Macallan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jim Beam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redbreast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about whisky brands

5 answers

Asked ChatGPT
“Which whisky brand should I buy?”
Asked ChatGPT
“What are the best whisky brands?”
Asked ChatGPT
“What's the best whisky brand for gifts for adults?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“bourbon brands”
1. 1Jim Beam
2. 2Buffalo Trace

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Glenfiddich or Redbreast more popular in search?

This chart shows how often people search Google for Glenfiddich and Redbreast by name. Each line represents a brand's share of searches for all seven whisky brands we track, month by month, from English-language searches worldwide.

Glenfiddich and Redbreast among whisky brands worldwide, by month

Month	Johnnie Walker	Glenfiddich	Jameson	Jim Beam	Buffalo Trace	The Macallan	Redbreast
Oct 2025	27.7%	22.6%	18.5%	18.5%	10.1%	1.7%	0.91%
Nov 2025	27%	22.1%	18.1%	18.1%	12.1%	1.6%	1.1%
Dec 2025	25.4%	20.7%	17%	25.4%	9.3%	1.5%	0.84%
Jan 2026	27.6%	22.5%	18.4%	18.4%	10.1%	2%	0.91%
Feb 2026	25.2%	20.6%	16.9%	25.2%	9.2%	1.9%	1%
Mar 2026	26.4%	21.6%	21.6%	17.6%	9.7%	1.9%	1.3%
Apr 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
May 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
Jun 2026	30.5%	20.4%	20.4%	16.7%	9.2%	1.8%	1%
Jul 2026	26.4%	21.6%	21.6%	17.7%	9.7%	1.9%	1.1%
Aug 2026	24.2%	24.2%	19.8%	19.8%	8.9%	2.2%	0.97%
Sep 2026	24.5%	20.1%	20.1%	20.1%	11%	3.3%	0.99%

How has the Glenfiddich and Redbreast comparison changed over the last 12 months?

3 findings

Glenfiddich was ahead of Redbreast in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands worldwide moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 368K to 301K.
Across the 12 months ending September 2026, Redbreast’s share of searches among whisky brands worldwide moved from 0.91% to 0.99%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for whisky brands worldwide in September 2026?

1 change

In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glenfiddich’s and Redbreast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.