Glenfiddich vs The Macallan:Which is more popular?
In September 2026, Glenfiddich had more branded searches than The Macallan among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while The Macallan had 49,500. Glenfiddich made up 20.1% of all whisky brand searches we track, and The Macallan accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about whisky brands, Glenfiddich and The Macallan each appeared in three of the five answers. Glenfiddich and The Macallan were each mentioned first in two of the four answers that named either.
Who do people search for more?
Glenfiddich, about 6 searches for every 1 for The Macallan
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Glenfiddich vs The Macallan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glenfiddich and The Macallan were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Glenfiddich and The Macallan were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Johnnie Walker1st- Buffalo Trace2nd
- Glenfiddich3rd
- The Macallan4th
Jim Beam5th
Jameson6th- Redbreast7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Johnnie Walker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Glenfiddich3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jameson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Macallan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Beam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redbreast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“Which whisky brand should I buy?”
Asked ChatGPT
“What are the best whisky brands?”
Asked ChatGPT
“What's the best whisky brand for gifts for adults?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“bourbon brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Glenfiddich or The Macallan more popular in search?
This chart shows how often people search Google for Glenfiddich and The Macallan by name. Each line represents a brand's share of searches for all seven whisky brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Glenfiddich, The Macallan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam | Buffalo Trace | The Macallan | Redbreast |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 22.6% | 18.5% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 27% | 22.1% | 18.1% | 18.1% | 12.1% | 1.6% | 1.1% |
| Dec 2025 | 25.4% | 20.7% | 17% | 25.4% | 9.3% | 1.5% | 0.84% |
| Jan 2026 | 27.6% | 22.5% | 18.4% | 18.4% | 10.1% | 2% | 0.91% |
| Feb 2026 | 25.2% | 20.6% | 16.9% | 25.2% | 9.2% | 1.9% | 1% |
| Mar 2026 | 26.4% | 21.6% | 21.6% | 17.6% | 9.7% | 1.9% | 1.3% |
| Apr 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| May 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Jun 2026 | 30.5% | 20.4% | 20.4% | 16.7% | 9.2% | 1.8% | 1% |
| Jul 2026 | 26.4% | 21.6% | 21.6% | 17.7% | 9.7% | 1.9% | 1.1% |
| Aug 2026 | 24.2% | 24.2% | 19.8% | 19.8% | 8.9% | 2.2% | 0.97% |
| Sep 2026 | 24.5% | 20.1% | 20.1% | 20.1% | 11% | 3.3% | 0.99% |
How has the Glenfiddich and The Macallan comparison changed over the last 12 months?
3 findings
- Glenfiddich was ahead of The Macallan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands worldwide moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide moved from 1.7% to 3.3%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
How did search popularity change for whisky brands worldwide in September 2026?
2 changes
In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%.
In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glenfiddich’s and The Macallan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenfiddich
1 branded search term
- glenfiddich
The Macallan
1 branded search term
- the macallan
Other head-to-heads among whisky brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.