How popular isSteam in search?
In September 2026, there were an estimated 201K branded searches for Steam worldwide which held steady over the last 12 months. Steam holds 0.17% estimated Share of Search among online game platforms worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Roblox68.9%
Minecraft20.6%
Epic Games7.6%EA1.5%
Xbox Game Pass1.2%
Steam0.17%
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Where does Steam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online game platforms | 6th of 6 | 0.17% | Shown below |
| Gaming platforms | 4th of 5 | 1.1% | Show ranking |
| Mop vacuum brands | 3rd of 3 | 18% | Show ranking |
Which online game platforms compete with Steam?
Share of Search by month for Roblox, Minecraft, Epic Games, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | EA | Xbox Game Pass | Steam |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 17.4% | 7.7% | 1.9% | 2.3% | 0.14% |
| Nov 2025 | 70.4% | 17.4% | 9.5% | 1.3% | 1.3% | 0.17% |
| Dec 2025 | 55.8% | 16.8% | 25.1% | 1% | 1% | 0.2% |
| Jan 2026 | 66.5% | 20% | 10.9% | 1.2% | 1.2% | 0.2% |
| Feb 2026 | 67.9% | 20.4% | 9.1% | 1.2% | 1.2% | 0.2% |
| Mar 2026 | 64.7% | 23.7% | 8.6% | 1.4% | 1.4% | 0.19% |
| Apr 2026 | 69.1% | 20.7% | 7.6% | 1.2% | 1.2% | 0.17% |
| May 2026 | 67.6% | 20.2% | 9% | 1.5% | 1.5% | 0.2% |
| Jun 2026 | 68.8% | 20.6% | 7.6% | 1.5% | 1% | 0.46% |
| Jul 2026 | 64.3% | 23.5% | 8.6% | 1.7% | 1.2% | 0.64% |
| Aug 2026 | 63.3% | 23.2% | 10.3% | 1.7% | 1.1% | 0.34% |
| Sep 2026 | 68.9% | 20.6% | 7.6% | 1.5% | 1.2% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 83.1M | +22.2% | +5.6 points | |
| 2, held 2nd | 20.6% | 24.9M | 0% | -2.5 points | |
| 3, held 3rd | 7.6% | 9.1M | -17.7% | -2.8 points | |
| 4, held 4th | 1.5% | 1.8M | 0% | -0.2 points | |
| 5, held 5th | 1.2% | 1.5M | +23% | +0.1 points | |
| 6, held 6th | 0.17% | 201K | -45.4% | -0.2 points |
1.
Roblox68.9%
Held 1st. 83.1M estimated branded searches, +22.2% vs prior month. Share +5.6 points.
20.6%
Held 2nd. 24.9M estimated branded searches, 0% vs prior month. Share -2.5 points.
7.6%
Held 3rd. 9.1M estimated branded searches, -17.7% vs prior month. Share -2.8 points.
4.
1.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.
6.
Steam0.17%
Held 6th. 201K estimated branded searches, -45.4% vs prior month. Share -0.2 points.
Compare search popularity between Steam and its closest rivals
How has branded search demand for Steam changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steam worldwide held steady at 201K.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among online game platforms worldwide held steady, from 0.14% to 0.17%.
How did search popularity change for online game platforms worldwide in September 2026?
5 changes
In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.
In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.
Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.
Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.
How is Steam measured?
Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steam games
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Is Steam your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.