Brandwave

Steam vs Tineco:Which is searched more?

In September 2026, Tineco had more branded searches than Steam among mop vacuum brands worldwide. Tineco was estimated to have 368K branded searches compared to Steam’s 201K, and held a 39.3% Share of Search versus Steam’s 21.5%. These are worldwide searches for English-language branded terms.

Share of Search among mop vacuum brands worldwide in September 2026Which is more popular in search, Steam or Tineco?
Steam21.5%201K searches
vs
Tineco39.3%368K searches

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Which is more popular in search, Steam or Tineco?

Compare the mop vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Steam and Tineco among mop vacuum brands worldwide, by month

Share of Search by month for Tineco, Steam. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLTinecoSteam
Oct 202536.1%44.2%19.7%
Nov 202529.6%54.2%16.2%
Dec 202524.7%45.1%30.2%
Jan 202626.1%47.7%26.1%
Feb 202632.9%40.2%26.9%
Mar 202637.5%37.5%25.1%
Apr 202637.5%37.5%25%
May 202631%38%31%
Jun 202621.1%31.6%47.3%
Jul 202620.2%24.7%55.2%
Aug 202633.3%33.3%33.3%
Sep 202639.3%39.3%21.5%

How has the Steam and Tineco comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Steam took it in June 2026, Tineco took it in September 2026.
  • Across the 12 months ending September 2026, Steam’s estimated Share of Search among mop vacuum brands worldwide moved from 19.7% to 21.5%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Tineco’s estimated Share of Search among mop vacuum brands worldwide moved from 44.2% to 39.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for mop vacuum brands worldwide in September 2026?

  1. In September 2026, Tineco overtook Steam to rank 2nd among mop vacuum brands worldwide, with 39.3% estimated Share of Search.

  2. In September 2026, Steam lost estimated Share of Search among mop vacuum brands worldwide, from 33.3% to 21.5%.

Other head-to-heads among mop vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Steam’s and Tineco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Steam

1 branded search term

  • steam games

Tineco

1 branded search term

  • tineco

How the Brand Demand Index is measured

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