How popular isSteam in search?
In September 2026, there were an estimated 201K branded searches for Steam worldwide which held steady over the last 12 months. Steam holds 18% estimated Share of Search among mop vacuum brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which mop vacuum brands compete with Steam?
Share of Search by month for BISSELL, Tineco, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Tineco | Steam |
|---|---|---|---|
| Oct 2025 | 43.9% | 38.8% | 17.3% |
| Nov 2025 | 36.8% | 48.7% | 14.5% |
| Dec 2025 | 33.1% | 40.1% | 26.8% |
| Jan 2026 | 34.2% | 42.5% | 23.3% |
| Feb 2026 | 42.9% | 34.2% | 22.9% |
| Mar 2026 | 45.9% | 32.4% | 21.7% |
| Apr 2026 | 46.9% | 31.9% | 21.3% |
| May 2026 | 41.5% | 32.2% | 26.3% |
| Jun 2026 | 28.8% | 28.5% | 42.7% |
| Jul 2026 | 27.6% | 22.4% | 50% |
| Aug 2026 | 40.6% | 29.7% | 29.7% |
| Sep 2026 | 49.2% | 32.9% | 18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 551K | +9.2% | +8.5 points | |
| 2, moved from 3rd to 2nd | 32.9% | 368K | 0% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 201K | -45.4% | -11.7 pointsmoved from 2nd to 3rd |
1.
BISSELL49.2%
Held 1st. 551K estimated branded searches, +9.2% vs prior month. Share +8.5 points.
2.
Tineco32.9%
Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.2 points.
3.
Steam18%
Moved from 2nd to 3rd. 201K estimated branded searches, -45.4% vs prior month. Share -11.7 points.
Compare search popularity between Steam and its closest rivals
How has branded search demand for Steam changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steam worldwide held steady at 201K.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among mop vacuum brands worldwide increased from 17.3% to 18%.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among mop vacuum brands worldwide peaked at 50% in July 2026 and was lowest at 14.5% in November 2025.
How did search popularity change for mop vacuum brands worldwide in September 2026?
3 changes
In September 2026, Tineco overtook Steam to rank 2nd among mop vacuum brands worldwide, with 32.9% estimated Share of Search.
In September 2026, BISSELL gained estimated Share of Search among mop vacuum brands worldwide, from 40.6% to 49.2%.
In September 2026, Steam lost estimated Share of Search among mop vacuum brands worldwide, from 29.7% to 18%.
Where does Steam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online game platforms | 6th of 6 | 0.17% | Show ranking |
| Gaming platforms | 4th of 5 | 1.1% | Show ranking |
| Mop vacuum brands | 3rd of 3 | 18% | Shown above |
How is Steam measured?
Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steam games
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Is Steam your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.