BISSELL vs Steam:Which is searched more?
In September 2026, BISSELL had more branded searches than Steam among mop vacuum brands worldwide. BISSELL was estimated to have 368K branded searches compared to Steam’s 201K, and held a 39.3% Share of Search versus Steam’s 21.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BISSELL or Steam?
Compare the mop vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BISSELL, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Tineco | Steam |
|---|---|---|---|
| Oct 2025 | 36.1% | 44.2% | 19.7% |
| Nov 2025 | 29.6% | 54.2% | 16.2% |
| Dec 2025 | 24.7% | 45.1% | 30.2% |
| Jan 2026 | 26.1% | 47.7% | 26.1% |
| Feb 2026 | 32.9% | 40.2% | 26.9% |
| Mar 2026 | 37.5% | 37.5% | 25.1% |
| Apr 2026 | 37.5% | 37.5% | 25% |
| May 2026 | 31% | 38% | 31% |
| Jun 2026 | 21.1% | 31.6% | 47.3% |
| Jul 2026 | 20.2% | 24.7% | 55.2% |
| Aug 2026 | 33.3% | 33.3% | 33.3% |
| Sep 2026 | 39.3% | 39.3% | 21.5% |
How has the BISSELL and Steam comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Steam took it in December 2025, BISSELL took it in February 2026, Steam took it in June 2026, BISSELL took it in September 2026.
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among mop vacuum brands worldwide moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among mop vacuum brands worldwide moved from 19.7% to 21.5%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for mop vacuum brands worldwide in September 2026?
3 changes
In September 2026, Tineco overtook Steam to rank 2nd among mop vacuum brands worldwide, with 39.3% estimated Share of Search.
In September 2026, BISSELL gained estimated Share of Search among mop vacuum brands worldwide, from 33.3% to 39.3%.
In September 2026, Steam lost estimated Share of Search among mop vacuum brands worldwide, from 33.3% to 21.5%.
Other head-to-heads among mop vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using BISSELL’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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