Brandwave

How popular isSS Cricket?

In September 2026, people searched for SS Cricket by name about 11,400 times worldwide, a 34.5% decrease from the previous year. These searches made up 13.5% of all global batting pads brand searches, placing SS Cricket third out of four brands. When we asked both ChatGPT and Google AI Overviews about batting pads brands, SS Cricket appeared in two of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

SS Cricket is the third most searched of 4 competitors and the fourth most recommended in AI answers.

  1. KookaburraShare of searches 44.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Gray-NicollsShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SS CricketShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. SGShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top batting pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SS Cricket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SS Cricket is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. Kookaburra2nd
  3. SG3rd
  4. SS Cricket4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SS Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about batting pads brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which batting pads brands compete with SS Cricket?

SS Cricket against batting pads brands worldwide, by month

Share of searches by month for Kookaburra, Gray-Nicolls, SS Cricket, SG. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsSS CricketSG
Oct 202546.1%30.4%16%7.4%
Nov 202547%30.4%15.1%7.4%
Dec 202549.5%28.2%15.3%6.9%
Jan 202648.4%28.3%14.9%8.5%
Feb 202647.8%27.9%17.4%6.8%
Mar 202657.6%22%13.8%6.6%
Apr 202653.3%27.4%12.6%6.7%
May 202658.9%23.4%10.8%7%
Jun 202654.9%26.2%11.1%7.8%
Jul 202653.6%25.4%11.8%9.3%
Aug 202651%26.8%12.4%9.8%
Sep 202644.7%32.2%13.5%9.6%
  1. 1.Kookaburra

    44.7%

    Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -6.4 points.

  2. Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +5.4 points.

  3. 3.SS Cricket

    13.5%

    Held 3rd. 11.4K estimated branded searches, -9.5% vs prior month. Share +1.1 points.

  4. 4.SG

    9.6%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between SS Cricket and its closest rivals

Every comparison with SS Cricket

6 comparisons

How has branded search demand for SS Cricket changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SS Cricket worldwide fell from 17.4K to 11.4K.
  • Across the 12 months ending September 2026, SS Cricket’s share of searches among batting pads brands worldwide decreased from 16% to 13.5%.
  • Across the 12 months ending September 2026, SS Cricket’s share of searches among batting pads brands worldwide peaked at 17.4% in February 2026 and was lowest at 10.8% in May 2026.

How did search popularity change for batting pads brands worldwide in September 2026?

3 changes
  1. In September 2026, Gray-Nicolls gained share of searches among batting pads brands worldwide, from 26.8% to 32.2%.

  2. In September 2026, SS Cricket gained share of searches among batting pads brands worldwide, from 12.4% to 13.5%.

  3. In September 2026, Kookaburra lost share of searches among batting pads brands worldwide, from 51% to 44.7%.

How are SS Cricket’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SS Cricket’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ss batting pads
  • ss cricket
  • ss ton

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How the Brand Demand Index is measured

Where does SS Cricket compete?

SS Cricket is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cricket bat brands4th of 511.5%Show ranking
Cricket gloves3rd of 612.3%Show ranking
Cricket gear brands3rd of 512.8%Show ranking
Batting pads brands3rd of 413.5%Shown above
Creator with pink hair and a pink jacket

Is SS Cricket your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.