Brandwave

Gray-Nicolls vs SS Cricket:Which is more popular?

In September 2026, Gray-Nicolls had more branded searches than SS Cricket among batting pads brands worldwide. Gray-Nicolls had about 27,100 branded searches, while SS Cricket had 11,400. Gray-Nicolls made up 32.2% of all batting pads brand searches we track, and SS Cricket accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about batting pads brands, Gray-Nicolls appeared in four of the five answers and SS Cricket in two. Gray-Nicolls was mentioned before SS Cricket in every answer.

Among batting pads brands worldwide in September 2026

Who do people search for more?

Gray-Nicolls, about 2 searches for every 1 for SS Cricket

Gray-Nicolls 27.1K searchesSS Cricket 11.4K searches

Who does AI mention more?

Gray-Nicolls, mentioned in 4 of 5 answers, SS Cricket in 2

Gray-Nicolls in 4 of 5SS Cricket in 2 of 5

Who does AI recommend more?

Gray-Nicolls, named ahead of SS Cricket in every answer

Gray-Nicolls first in 4SS Cricket never first

Follow Gray-Nicolls vs SS Cricket and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top batting pads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gray-Nicolls was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SS Cricket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gray-Nicolls was listed before SS Cricket in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. Kookaburra2nd
  3. SG3rd
  4. SS Cricket4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SS Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about batting pads brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gray-Nicolls or SS Cricket more popular in search?

This chart shows how often people search Google for Gray-Nicolls and SS Cricket by name. Each line represents a brand's share of searches for all four batting pads brands we track, month by month, from English-language searches worldwide.

Gray-Nicolls and SS Cricket among batting pads brands worldwide, by month

Share of searches by month for Gray-Nicolls, SS Cricket. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsSS CricketSG
Oct 202546.1%30.4%16%7.4%
Nov 202547%30.4%15.1%7.4%
Dec 202549.5%28.2%15.3%6.9%
Jan 202648.4%28.3%14.9%8.5%
Feb 202647.8%27.9%17.4%6.8%
Mar 202657.6%22%13.8%6.6%
Apr 202653.3%27.4%12.6%6.7%
May 202658.9%23.4%10.8%7%
Jun 202654.9%26.2%11.1%7.8%
Jul 202653.6%25.4%11.8%9.3%
Aug 202651%26.8%12.4%9.8%
Sep 202644.7%32.2%13.5%9.6%

How has the Gray-Nicolls and SS Cricket comparison changed over the last 12 months?

3 findings
  • Gray-Nicolls was ahead of SS Cricket in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among batting pads brands worldwide moved from 30.4% to 32.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, SS Cricket’s share of searches among batting pads brands worldwide moved from 16% to 13.5%, and its estimated monthly branded searches moved from 17.4K to 11.4K.

How did search popularity change for batting pads brands worldwide in September 2026?

2 changes

  1. In September 2026, Gray-Nicolls gained share of searches among batting pads brands worldwide, from 26.8% to 32.2%.

  2. In September 2026, SS Cricket gained share of searches among batting pads brands worldwide, from 12.4% to 13.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gray-Nicolls’ and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gray-Nicolls

1 branded search term

  • gray nicolls

SS Cricket

3 branded search terms

  • ss batting pads
  • ss cricket
  • ss ton

How the Brand Demand Index is measured

Other head-to-heads among batting pads brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free