How popular isSourdough in search?
In September 2026, there were an estimated 673K branded searches for Sourdough worldwide which is up 22.4% over the last 12 months. Sourdough holds 4.6% estimated Share of Search among baking Supplies brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Disney+93.2%
Sourdough4.6%King Arthur2.2%
Wilton0.01%
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Which baking Supplies brands compete with Sourdough?
Share of Search by month for Disney+, Sourdough, King Arthur. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Sourdough | King Arthur | Wilton |
|---|---|---|---|---|
| Oct 2025 | 94.6% | 3.1% | 2.2% | 0.01% |
| Nov 2025 | 94.4% | 3.1% | 2.5% | 0.01% |
| Dec 2025 | 94.7% | 3.1% | 2.2% | 0.01% |
| Jan 2026 | 93.9% | 3.8% | 2.3% | 0.01% |
| Feb 2026 | 93.9% | 3.8% | 2.3% | 0.01% |
| Mar 2026 | 94.6% | 3.1% | 2.2% | 0.01% |
| Apr 2026 | 93.2% | 4.6% | 2.2% | 0.01% |
| May 2026 | 92.8% | 4.6% | 2.6% | 0.01% |
| Jun 2026 | 94.1% | 3.8% | 2.1% | 0.01% |
| Jul 2026 | 93.3% | 4.6% | 2.1% | 0.01% |
| Aug 2026 | 94.1% | 3.8% | 2.1% | 0.01% |
| Sep 2026 | 93.2% | 4.6% | 2.2% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.2% | 13.6M | -18.1% | -0.9 points | |
| 2, held 2nd | 4.6% | 673K | 0% | +0.8 points | |
| 3, held 3rd | 2.2% | 320K | -14.7% | +0.1 points | |
| 4, held 4th | 0.01% | 1.6K | -15.8% | 0 points |
1.
Disney+93.2%
Held 1st. 13.6M estimated branded searches, -18.1% vs prior month. Share -0.9 points.
4.6%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.2%
Held 3rd. 320K estimated branded searches, -14.7% vs prior month. Share +0.1 points.
4.
Wilton0.01%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare search popularity between Sourdough and its closest rivals
Every comparison with Sourdough
17 comparisons
- Breville vs Sourdough
- Disney+ vs Sourdough
- Joseph's vs Sourdough
- Mission vs Sourdough
- Avanti vs Sourdough
- Jac vs Sourdough
- Lakeland vs Sourdough
- Oliver vs Sourdough
- King Arthur vs Sourdough
- Ooni vs Sourdough
- Rotary vs Sourdough
- Sourdough vs Stonefire
- Pillsbury vs Sourdough
- Kontos vs Sourdough
- Sourdough vs Toufayan
- Sourdough vs Wilton
- Bambusi vs Sourdough
How has branded search demand for Sourdough changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sourdough worldwide rose from 550K to 673K.
- Across the 12 months ending September 2026, Sourdough’s estimated Share of Search among baking Supplies brands worldwide increased from 3.1% to 4.6%.
- Across the 12 months ending September 2026, Sourdough’s estimated Share of Search among baking Supplies brands worldwide peaked at 4.6% in July 2026 and was lowest at 3.1% in November 2025.
How did search popularity change for baking Supplies brands worldwide in September 2026?
4 changes
In September 2026, Sourdough gained estimated Share of Search among baking Supplies brands worldwide, from 3.8% to 4.6%.
In September 2026, Disney+ lost estimated Share of Search among baking Supplies brands worldwide, from 94.1% to 93.2%.
Estimated monthly branded searches for King Arthur worldwide fell 18.3% over 12 measured months, from 392K to 320K in September 2026.
Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does Sourdough compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking Supplies brands | 2nd of 4 | 4.6% | Shown above |
| Bread Slicer brands | 2nd of 8 | 20% | Show ranking |
| Pita breads | 1st of 6 | 41.9% | Show ranking |
| Pizza Dough brands | 1st of 4 | 53% | Show ranking |
How is Sourdough measured?
Brandwave collects information about searches that people make online using Sourdough’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sourdough
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Is Sourdough your brand?
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