Sourdough vs Wilton:Which is searched more?
In September 2026, Sourdough had more branded searches than Wilton among baking Supplies brands worldwide. Sourdough was estimated to have 673K branded searches compared to Wilton’s 1.6K, and held a 4.6% Share of Search versus Wilton’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sourdough or Wilton?
Compare the baking supplies brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sourdough, Wilton. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Sourdough | King Arthur | Wilton |
|---|---|---|---|---|
| Oct 2025 | 94.6% | 3.1% | 2.2% | 0.01% |
| Nov 2025 | 94.4% | 3.1% | 2.5% | 0.01% |
| Dec 2025 | 94.7% | 3.1% | 2.2% | 0.01% |
| Jan 2026 | 93.9% | 3.8% | 2.3% | 0.01% |
| Feb 2026 | 93.9% | 3.8% | 2.3% | 0.01% |
| Mar 2026 | 94.6% | 3.1% | 2.2% | 0.01% |
| Apr 2026 | 93.2% | 4.6% | 2.2% | 0.01% |
| May 2026 | 92.8% | 4.6% | 2.6% | 0.01% |
| Jun 2026 | 94.1% | 3.8% | 2.1% | 0.01% |
| Jul 2026 | 93.3% | 4.6% | 2.1% | 0.01% |
| Aug 2026 | 94.1% | 3.8% | 2.1% | 0.01% |
| Sep 2026 | 93.2% | 4.6% | 2.2% | 0.01% |
How has the Sourdough and Wilton comparison changed over the last 12 months?
3 findings
- Sourdough was ahead of Wilton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sourdough’s estimated Share of Search among baking Supplies brands worldwide moved from 3.1% to 4.6%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Wilton’s estimated Share of Search among baking Supplies brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for baking Supplies brands worldwide in September 2026?
2 changes
In September 2026, Sourdough gained estimated Share of Search among baking Supplies brands worldwide, from 3.8% to 4.6%.
Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Other head-to-heads among baking Supplies brands
How each brand is measured
Brandwave collects information about searches that people make online using Sourdough’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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