How popular isSkyscanner in search?
In September 2026, there were an estimated 45.5M branded searches for Skyscanner worldwide which held steady over the last 12 months. Skyscanner holds 64.7% estimated Share of Search among online travel booking sites worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Skyscanner64.7%
Expedia13%
Booking.com10.7%
Agoda8.7%
Trip.com2.1%Hotels.com0.78%
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Which online travel booking sites compete with Skyscanner?
Share of Search by month for Skyscanner, Expedia, Booking.com, Agoda, Trip.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Expedia | Booking.com | Agoda | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 11.8% | 6.6% | 7.9% | 1.3% | 0.71% |
| Nov 2025 | 72% | 11.8% | 6.6% | 7.9% | 1.1% | 0.58% |
| Dec 2025 | 67.8% | 13.6% | 7.6% | 9.1% | 1.2% | 0.67% |
| Jan 2026 | 72% | 11.8% | 6.6% | 7.9% | 1.1% | 0.58% |
| Feb 2026 | 69.1% | 13.9% | 7.7% | 7.6% | 1% | 0.68% |
| Mar 2026 | 67.6% | 13.6% | 9.2% | 7.4% | 1.5% | 0.67% |
| Apr 2026 | 67.8% | 13.6% | 9.2% | 7.5% | 1.2% | 0.67% |
| May 2026 | 66.6% | 13.4% | 9.1% | 9% | 1.2% | 0.8% |
| Jun 2026 | 67.7% | 13.6% | 9.2% | 7.4% | 1.2% | 0.82% |
| Jul 2026 | 66.1% | 13.3% | 11% | 7.3% | 1.5% | 0.98% |
| Aug 2026 | 63.3% | 12.7% | 12.8% | 8.5% | 1.7% | 0.94% |
| Sep 2026 | 64.7% | 13% | 10.7% | 8.7% | 2.1% | 0.78% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 45.5M | 0% | +1.4 points | |
| 2, moved from 3rd to 2nd | 13% | 9.1M | 0% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.7% | 7.5M | -18.3% | -2.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.7% | 6.1M | 0% | +0.2 points | |
| 5, held 5th | 2.1% | 1.5M | +23% | +0.4 points | |
| 6, held 6th | 0.78% | 550K | -18.3% | -0.2 points |
64.7%
Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
Expedia13%
Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.3 points.
10.7%
Moved from 2nd to 3rd. 7.5M estimated branded searches, -18.3% vs prior month. Share -2.1 points.
4.
Agoda8.7%
Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Trip.com2.1%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.4 points.
0.78%
Held 6th. 550K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
Compare search popularity between Skyscanner and its closest rivals
How has branded search demand for Skyscanner changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skyscanner worldwide held steady at 45.5M.
- Across the 12 months ending September 2026, Skyscanner’s estimated Share of Search among online travel booking sites worldwide decreased from 71.7% to 64.7%.
- Across the 12 months ending September 2026, Skyscanner’s estimated Share of Search among online travel booking sites worldwide peaked at 72% in January 2026 and was lowest at 63.3% in August 2026.
How did search popularity change for online travel booking sites worldwide in September 2026?
6 changes
In September 2026, Skyscanner gained estimated Share of Search among online travel booking sites worldwide, from 63.3% to 64.7%.
In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%.
Trip.com’s estimated Share of Search among online travel booking sites worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026.
In September 2026, Expedia rose from 3rd to 2nd among online travel booking sites worldwide.
Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.
Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Where does Skyscanner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Flight comparison sites | 2nd of 5 | 49.1% | Show ranking |
| Online travel booking sites | 1st of 6 | 64.7% | Shown above |
| Online travel agencies | 1st of 6 | 65.2% | Show ranking |
How is Skyscanner measured?
Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skyscanner
Who owns Skyscanner?
Skyscanner is owned by 
Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, worldwide.
Do you work for Skyscanner? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Skyscanner your brand?
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