Brandwave

How popular isExpedia in search?

In September 2026, there were an estimated 9.1M branded searches for Expedia worldwide which is up 22.2% over the last 12 months. Expedia holds 13% estimated Share of Search among online travel booking sites worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Skyscanner64.7%
  2. Expedia13%
  3. Booking.com10.7%
  4. Agoda8.7%
  5. Trip.com2.1%
  6. Hotels.com0.78%
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Which online travel booking sites compete with Expedia?

Expedia against online travel booking sites worldwide, by month

Share of Search by month for Skyscanner, Expedia, Booking.com, Agoda, Trip.com. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerExpediaBooking.comAgodaTrip.comHotels.com
Oct 202571.7%11.8%6.6%7.9%1.3%0.71%
Nov 202572%11.8%6.6%7.9%1.1%0.58%
Dec 202567.8%13.6%7.6%9.1%1.2%0.67%
Jan 202672%11.8%6.6%7.9%1.1%0.58%
Feb 202669.1%13.9%7.7%7.6%1%0.68%
Mar 202667.6%13.6%9.2%7.4%1.5%0.67%
Apr 202667.8%13.6%9.2%7.5%1.2%0.67%
May 202666.6%13.4%9.1%9%1.2%0.8%
Jun 202667.7%13.6%9.2%7.4%1.2%0.82%
Jul 202666.1%13.3%11%7.3%1.5%0.98%
Aug 202663.3%12.7%12.8%8.5%1.7%0.94%
Sep 202664.7%13%10.7%8.7%2.1%0.78%

  1. 1.Skyscanner

    64.7%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Expedia

    13%

    Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Booking.com

    10.7%

    Moved from 2nd to 3rd. 7.5M estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  4. 4.Agoda

    8.7%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Trip.com

    2.1%

    Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.4 points.

  6. 6.Hotels.com

    0.78%

    Held 6th. 550K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between Expedia and its closest rivals

Every comparison with Expedia

How has branded search demand for Expedia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Expedia worldwide rose from 7.5M to 9.1M.
  • Across the 12 months ending September 2026, Expedia’s estimated Share of Search among online travel booking sites worldwide increased from 11.8% to 13%.
  • Across the 12 months ending September 2026, Expedia’s estimated Share of Search among online travel booking sites worldwide peaked at 13.9% in February 2026 and was lowest at 11.8% in October 2025.

How did search popularity change for online travel booking sites worldwide in September 2026?

  1. In September 2026, Skyscanner gained estimated Share of Search among online travel booking sites worldwide, from 63.3% to 64.7%.

  2. In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%.

  3. Trip.com’s estimated Share of Search among online travel booking sites worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026.

  4. In September 2026, Expedia rose from 3rd to 2nd among online travel booking sites worldwide.

  5. Estimated monthly branded searches for Agoda worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.

  6. Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

Where does Expedia compete?

Expedia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online travel booking sites2nd of 613%Shown above
Online travel agencies2nd of 613.1%Show ranking
Travel booking platforms1st of 537.6%Show ranking

How is Expedia measured?

Brandwave collects information about searches that people make online using Expedia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • expedia

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How the Brand Demand Index is measured

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