Brandwave

How popular isSkullcandy in search?

In September 2026, there were an estimated 550K branded searches for Skullcandy worldwide which held steady over the last 12 months. Skullcandy holds 5.4% estimated Share of Search among bluetooth headphones brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL43.1%
  2. Sony35.5%
  3. Beats14.8%
  4. Skullcandy5.4%
  5. Samsung1.1%
  6. Mpow0.05%
  7. Bose0.02%
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Which bluetooth headphones brands compete with Skullcandy?

Skullcandy against bluetooth headphones brands worldwide, by month

Share of Search by month for JBL, Sony, Beats, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBeatsSkullcandySamsungMpowBose
Oct 202544.2%32.1%16.4%6%1.2%0.09%0.03%
Nov 202547.1%31.1%15.1%5.5%1.1%0.07%0.02%
Dec 202548.5%30.6%14.5%5.3%0.87%0.06%0.02%
Jan 202645.8%33.7%14.2%5.2%1%0.06%0.02%
Feb 202642%35.7%15%5.5%1.7%0.08%0.02%
Mar 202642.1%35.3%14.4%6.5%1.6%0.08%0.02%
Apr 202650.9%30.4%12.8%4.7%1.2%0.06%0.02%
May 202648.3%32.4%13.2%4.9%1.2%0.07%0.02%
Jun 202649.1%31.8%13%4.8%1.2%0.06%0.02%
Jul 202646.5%35.2%12.3%4.5%1.4%0.05%0.02%
Aug 202646.5%35.2%11.7%5.3%1.3%0.05%0.02%
Sep 202643.1%35.5%14.8%5.4%1.1%0.05%0.02%

  1. 1.JBL

    43.1%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.3 points.

  2. 2.Sony

    35.5%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.3 points.

  3. 3.Beats

    14.8%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3.1 points.

  4. 4.Skullcandy

    5.4%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Samsung

    1.1%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.Mpow

    0.05%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bose

    0.02%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skullcandy and its closest rivals

Every comparison with Skullcandy

How has branded search demand for Skullcandy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth headphones brands worldwide decreased from 6% to 5.4%.
  • Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth headphones brands worldwide peaked at 6.5% in March 2026 and was lowest at 4.5% in July 2026.

How did search popularity change for bluetooth headphones brands worldwide in September 2026?

  1. In September 2026, Beats gained estimated Share of Search among bluetooth headphones brands worldwide, from 11.7% to 14.8%.

  2. In September 2026, JBL lost estimated Share of Search among bluetooth headphones brands worldwide, from 46.5% to 43.1%.

  3. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.

  4. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Where does Skullcandy compete?

Skullcandy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands5th of 92.2%Show ranking
Bluetooth headphones brands4th of 75.4%Shown above
Wireless earbud brands4th of 65.4%Show ranking

How is Skullcandy measured?

Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skullcandy

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How the Brand Demand Index is measured

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