Brandwave

How popular isMpow in search?

In September 2026, there were an estimated 5.4K branded searches for Mpow worldwide which is down 33.3% over the last 12 months. Mpow holds 0.05% estimated Share of Search among bluetooth headphones brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL38.5%
  2. Sony34.9%
  3. Beats13.2%
  4. Bose5.4%
  5. Skullcandy4.8%
  6. Samsung3.1%
  7. Mpow0.05%
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Which bluetooth headphones brands compete with Mpow?

Mpow against bluetooth headphones brands worldwide, by month

Share of Search by month for JBL, Sony, Beats, Bose, Skullcandy, Samsung, Mpow. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBeatsBoseSkullcandySamsungMpow
Oct 202538.5%30.9%14.3%6.6%5.2%4.3%0.08%
Nov 202541.3%30%13.2%7.5%4.9%3.1%0.06%
Dec 202543%29.8%12.9%6.8%4.7%2.8%0.06%
Jan 202640.8%33.1%12.6%5.4%4.6%3.3%0.06%
Feb 202637.1%34.8%13.2%5.8%4.9%4.1%0.07%
Mar 202637%34.8%12.6%5.9%5.7%3.9%0.07%
Apr 202645.3%30.5%11.4%5.3%4.2%3.3%0.05%
May 202642.5%32%11.6%6.1%4.3%3.4%0.06%
Jun 202643.7%31.2%11.5%6%4.3%3.3%0.05%
Jul 202641.6%34.2%11%5.8%4.1%3.4%0.05%
Aug 202641.1%34.3%10.4%5.9%4.7%3.6%0.05%
Sep 202638.5%34.9%13.2%5.4%4.8%3.1%0.05%
  1. 1.JBL

    38.5%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.7 points.

  2. 2.Sony

    34.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.

  3. 3.Beats

    13.2%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.

  4. 4.Bose

    5.4%

    Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  5. Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    3.1%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.

  7. 7.Mpow

    0.05%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mpow and its closest rivals

How has branded search demand for Mpow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mpow worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Mpow’s estimated Share of Search among bluetooth headphones brands worldwide held steady, from 0.08% to 0.05%.

How did search popularity change for bluetooth headphones brands worldwide in September 2026?

  1. In September 2026, Beats gained estimated Share of Search among bluetooth headphones brands worldwide, from 10.4% to 13.2%.

  2. In September 2026, Sony gained estimated Share of Search among bluetooth headphones brands worldwide, from 34.3% to 34.9%.

  3. In September 2026, JBL lost estimated Share of Search among bluetooth headphones brands worldwide, from 41.1% to 38.5%.

  4. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  6. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

Where does Mpow compete?

Mpow is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bluetooth headphones brands7th of 70.05%Shown above
Bluetooth receiver brands4th of 40.08%Show ranking
Car phone mounts5th of 60.21%Show ranking

How is Mpow measured?

Brandwave collects information about searches that people make online using Mpow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mpow
  • mpow audio

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How the Brand Demand Index is measured

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Is Mpow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.