How popular isMpow in search?
In September 2026, there were an estimated 5.4K branded searches for Mpow worldwide which is down 33.3% over the last 12 months. Mpow holds 0.05% estimated Share of Search among bluetooth headphones brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bluetooth headphones brands compete with Mpow?
Share of Search by month for JBL, Sony, Beats, Bose, Skullcandy, Samsung, Mpow. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Bose | Skullcandy | Samsung | Mpow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 30.9% | 14.3% | 6.6% | 5.2% | 4.3% | 0.08% |
| Nov 2025 | 41.3% | 30% | 13.2% | 7.5% | 4.9% | 3.1% | 0.06% |
| Dec 2025 | 43% | 29.8% | 12.9% | 6.8% | 4.7% | 2.8% | 0.06% |
| Jan 2026 | 40.8% | 33.1% | 12.6% | 5.4% | 4.6% | 3.3% | 0.06% |
| Feb 2026 | 37.1% | 34.8% | 13.2% | 5.8% | 4.9% | 4.1% | 0.07% |
| Mar 2026 | 37% | 34.8% | 12.6% | 5.9% | 5.7% | 3.9% | 0.07% |
| Apr 2026 | 45.3% | 30.5% | 11.4% | 5.3% | 4.2% | 3.3% | 0.05% |
| May 2026 | 42.5% | 32% | 11.6% | 6.1% | 4.3% | 3.4% | 0.06% |
| Jun 2026 | 43.7% | 31.2% | 11.5% | 6% | 4.3% | 3.3% | 0.05% |
| Jul 2026 | 41.6% | 34.2% | 11% | 5.8% | 4.1% | 3.4% | 0.05% |
| Aug 2026 | 41.1% | 34.3% | 10.4% | 5.9% | 4.7% | 3.6% | 0.05% |
| Sep 2026 | 38.5% | 34.9% | 13.2% | 5.4% | 4.8% | 3.1% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 4.4M | -9.7% | -2.7 points | |
| 2, held 2nd | 34.9% | 4M | -1.7% | +0.6 points | |
| 3, held 3rd | 13.2% | 1.5M | +23% | +2.8 points | |
| 4, held 4th | 5.4% | 617K | -11.3% | -0.5 points | |
| 5, held 5th | 4.8% | 550K | 0% | +0.2 points | |
| 6, held 6th | 3.1% | 352K | -16.6% | -0.5 points | |
| 7, held 7th | 0.05% | 5.4K | 0% | 0 points |
1.
JBL38.5%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.7 points.
2.
Sony34.9%
Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.
3.
Beats13.2%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.
4.
Bose5.4%
Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.
4.8%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Samsung3.1%
Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.
7.Mpow
0.05%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mpow and its closest rivals
How has branded search demand for Mpow changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mpow worldwide fell from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Mpow’s estimated Share of Search among bluetooth headphones brands worldwide held steady, from 0.08% to 0.05%.
How did search popularity change for bluetooth headphones brands worldwide in September 2026?
6 changes

In September 2026, Beats gained estimated Share of Search among bluetooth headphones brands worldwide, from 10.4% to 13.2%.

In September 2026, Sony gained estimated Share of Search among bluetooth headphones brands worldwide, from 34.3% to 34.9%.

In September 2026, JBL lost estimated Share of Search among bluetooth headphones brands worldwide, from 41.1% to 38.5%.
Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Where does Mpow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bluetooth headphones brands | 7th of 7 | 0.05% | Shown above |
| Bluetooth receiver brands | 4th of 4 | 0.08% | Show ranking |
| Car phone mounts | 5th of 6 | 0.21% | Show ranking |
How is Mpow measured?
Brandwave collects information about searches that people make online using Mpow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mpow
- mpow audio
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