How popular isSimple in search?
In September 2026, there were an estimated 1.6K branded searches for Simple worldwide which is up 23.1% over the last 12 months. Simple holds 0.75% estimated Share of Search among needle Threader brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Simple and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which needle Threader brands compete with Simple?
Share of Search by month for Janome, Bernina, Singer, Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Singer | Simple |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 45.2% | 6.6% | 0.58% |
| Nov 2025 | 52.9% | 41.6% | 5% | 0.53% |
| Dec 2025 | 53.6% | 41% | 4.9% | 0.53% |
| Jan 2026 | 52.1% | 42.4% | 4.8% | 0.63% |
| Feb 2026 | 52.8% | 41.7% | 4.9% | 0.53% |
| Mar 2026 | 55.3% | 39% | 5.1% | 0.55% |
| Apr 2026 | 54.3% | 39.6% | 5.6% | 0.46% |
| May 2026 | 57.2% | 37% | 5.3% | 0.44% |
| Jun 2026 | 56% | 37.8% | 5.8% | 0.48% |
| Jul 2026 | 49.6% | 43% | 7% | 0.47% |
| Aug 2026 | 52.4% | 40.6% | 6.6% | 0.44% |
| Sep 2026 | 49.6% | 42.7% | 6.9% | 0.75% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.6% | 106K | -9.9% | -2.7 points | |
| 2, held 2nd | 42.7% | 91.6K | 0% | +2.1 points | |
| 3, held 3rd | 6.9% | 14.8K | 0% | +0.3 points | |
| 4, held 4th | 0.75% | 1.6K | +60% | +0.3 points |
1.
Janome49.6%
Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share -2.7 points.
2.
Bernina
42.7%
Held 2nd. 91.6K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.
Singer6.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Simple
0.75%
Held 4th. 1.6K estimated branded searches, +60% vs prior month. Share +0.3 points.
Compare search popularity between Simple and its closest rivals
Every comparison with Simple
61 comparisons
- Lose It! vs Simple
- Noom vs Simple
- Simple vs Weight Watchers
- Bernina vs Simple
- Black Diamond vs Simple
- BodyFast vs Simple
- Butterfly vs Simple
- Campbell's vs Simple
- Canopy vs Simple
- Canva vs Simple
- Casper vs Simple
- Crayola vs Simple
- Cricut vs Simple
- Disney+ vs Simple
- Ecosa vs Simple
- Facebook vs Simple
- Fastic vs Simple
- Fitbit vs Simple
- French's vs Simple
- Garmin vs Simple
- Giant vs Simple
- Google vs Simple
- IKEA vs Simple
- Instant vs Simple
- Ivory vs Simple
- Janome vs Simple
- Jumbo vs Simple
- Kate Spade vs Simple
- KFC vs Simple
- kikki.K vs Simple
- Life vs Simple
- MINI vs Simple
- Omron vs Simple
- Pearl vs Simple
- Philips vs Simple
- Procreate vs Simple
- Purple vs Simple
- Remote vs Simple
- Ring vs Simple
- Samsung vs Simple
- Shein vs Simple
- Shutterfly vs Simple
- Simple vs Singer
- Simple vs Skillshare
- Simple vs Smart
- Simple vs Snowflake
- Simple vs Squarespace
- Simple vs Staedtler
- Simple vs Ultimate
- Simple vs Wix
- Simple vs WooCommerce
- Simple vs WordPress
- Simple vs Zazzle
- Apify vs Simple
- npm vs Simple
- Emerald vs Simple
- Simple vs Zero
- Diamond vs Simple
- Simple vs Spring
- Simple vs Slate
- Fairy vs Simple
How has branded search demand for Simple changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simple worldwide rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Simple’s estimated Share of Search among needle Threader brands worldwide held steady, from 0.58% to 0.75%.
How did search popularity change for needle Threader brands worldwide in September 2026?
3 changes
In September 2026, Bernina gained estimated Share of Search among needle Threader brands worldwide, from 40.6% to 42.7%.
In September 2026, Janome lost estimated Share of Search among needle Threader brands worldwide, from 52.4% to 49.6%.
Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Where does Simple compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Privacy Policy Generator brands | 7th of 7 | <0.01% | Show ranking |
| Voice Recorder brands | 6th of 6 | <0.01% | Show ranking |
| Web Scraper brands | 4th of 4 | <0.01% | Show ranking |
| Step Counter brands | 4th of 4 | <0.01% | Show ranking |
| Wedding Invitations brands | 4th of 4 | <0.01% | Show ranking |
| Study Table brands | 4th of 4 | <0.01% | Show ranking |
| Bed Frame brands | 6th of 6 | <0.01% | Show ranking |
| Nail Art brands | 5th of 6 | <0.01% | Show ranking |
| Mashed Potatoes brands | 3rd of 3 | <0.01% | Show ranking |
| Wedding Planner brands | 5th of 5 | 0.01% | Show ranking |
| Charcuterie Board brands | 4th of 5 | 0.01% | Show ranking |
| Wedding Rings brands | 3rd of 5 | 0.01% | Show ranking |
| Coloring Books brands | 4th of 5 | 0.02% | Show ranking |
| Step Tracker software | 5th of 5 | 0.02% | Show ranking |
| Calligraphy brands | 6th of 6 | 0.09% | Show ranking |
| Calorie Counter brands | 4th of 4 | 0.09% | Show ranking |
| Green Bean Casserole brands | 3rd of 3 | 0.14% | Show ranking |
| Wedding Veil brands | 3rd of 3 | 0.28% | Show ranking |
| Fasting apps | 4th of 5 | 0.63% | Show ranking |
| Needle Threader brands | 4th of 4 | 0.75% | Shown above |
How is Simple measured?
Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- simple fasting
Do you work for Simple? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Simple your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.