Brandwave

How popular isSimple in search?

In September 2026, there were an estimated 1.6K branded searches for Simple worldwide which is up 23.1% over the last 12 months. Simple holds 0.09% estimated Share of Search among calorie Counter brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weight Watchers88.8%
  2. Noom8%
  3. Lose It!3.1%
  4. Simple0.09%
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Which calorie Counter brands compete with Simple?

Simple against calorie Counter brands worldwide, by month

Share of Search by month for Weight Watchers, Noom, Lose It!, Simple. The figures are in the table below the chart.

View monthly share of search table
MonthWeight WatchersNoomLose It!Simple
Oct 202566.1%23.9%9.8%0.19%
Nov 202565.1%23.5%11.2%0.23%
Dec 202569.4%20.6%9.8%0.2%
Jan 202676.9%15.3%7.7%0.12%
Feb 202670.5%20.8%8.5%0.16%
Mar 202674.1%18%7.8%0.14%
Apr 202678%15.5%6.4%0.09%
May 202684.5%11.4%4%0.07%
Jun 202677.7%15.5%6.7%0.11%
Jul 202677.7%15.5%6.7%0.11%
Aug 202678%15.5%6.3%0.11%
Sep 202688.8%8%3.1%0.09%
  1. Held 1st. 1.5M estimated branded searches, +121.5% vs prior month. Share +10.8 points.

  2. 2.Noom

    8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -7.5 points.

  3. 3.Lose It!

    3.1%

    Held 3rd. 52.6K estimated branded searches, -4.9% vs prior month. Share -3.2 points.

  4. 4.Simple

    0.09%

    Held 4th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.

Compare search popularity between Simple and its closest rivals

How has branded search demand for Simple changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Simple worldwide rose from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Simple’s estimated Share of Search among calorie Counter brands worldwide held steady, from 0.19% to 0.09%.

How did search popularity change for calorie Counter brands worldwide in September 2026?

  1. In September 2026, Weight Watchers gained estimated Share of Search among calorie Counter brands worldwide, from 78% to 88.8%.

  2. In September 2026, Noom lost estimated Share of Search among calorie Counter brands worldwide, from 15.5% to 8%.

  3. In September 2026, Lose It! lost estimated Share of Search among calorie Counter brands worldwide, from 6.3% to 3.1%.

  4. Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Where does Simple compete?

Simple is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Privacy Policy Generator brands7th of 7<0.01%Show ranking
Voice Recorder brands6th of 6<0.01%Show ranking
Web Scraper brands4th of 4<0.01%Show ranking
Step Counter brands4th of 4<0.01%Show ranking
Wedding Invitations brands4th of 4<0.01%Show ranking
Study Table brands4th of 4<0.01%Show ranking
Bed Frame brands6th of 6<0.01%Show ranking
Nail Art brands5th of 6<0.01%Show ranking
Mashed Potatoes brands3rd of 3<0.01%Show ranking
Wedding Planner brands5th of 50.01%Show ranking
Charcuterie Board brands4th of 50.01%Show ranking
Wedding Rings brands3rd of 50.01%Show ranking
Coloring Books brands4th of 50.02%Show ranking
Step Tracker software5th of 50.02%Show ranking
Calligraphy brands6th of 60.09%Show ranking
Calorie Counter brands4th of 40.09%Shown above
Green Bean Casserole brands3rd of 30.14%Show ranking
Wedding Veil brands3rd of 30.28%Show ranking
Fasting apps4th of 50.63%Show ranking
Needle Threader brands4th of 40.75%Show ranking

How is Simple measured?

Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simple fasting

Do you work for Simple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Simple your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.