How popular isScratch in search?
In September 2026, there were an estimated 165K branded searches for Scratch worldwide which is down 17.9% over the last 12 months. Scratch holds 3.3% estimated Share of Search among coding practice platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
LeetCode67.5%
HackerRank16.6%
freeCodeCamp7.4%
Codecademy3.3%Scratch3.3%
Codewars1.8%
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Which coding practice platforms compete with Scratch?
Share of Search by month for LeetCode, HackerRank, freeCodeCamp, Codecademy, Scratch. The figures are in the table below the chart.
View monthly share of search table
| Month | LeetCode | HackerRank | freeCodeCamp | Codecademy | Scratch | Codewars |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 19.8% | 7.3% | 10.8% | 4.8% | 3.3% |
| Nov 2025 | 56.5% | 17% | 7.6% | 11.4% | 4.2% | 3.4% |
| Dec 2025 | 58.9% | 17.7% | 7.9% | 9.7% | 2.9% | 2.9% |
| Jan 2026 | 60.5% | 14.9% | 8.1% | 9.9% | 3.6% | 3% |
| Feb 2026 | 59.5% | 14.6% | 8% | 11.9% | 3.6% | 2.4% |
| Mar 2026 | 56% | 13.8% | 9.2% | 11.2% | 7.5% | 2.2% |
| Apr 2026 | 54.8% | 16.5% | 9% | 6% | 11% | 2.7% |
| May 2026 | 61% | 12.3% | 10% | 5.5% | 8.2% | 3% |
| Jun 2026 | 65.9% | 13.2% | 8.8% | 4% | 5.9% | 2.2% |
| Jul 2026 | 68.3% | 16.8% | 7.5% | 3.4% | 2.2% | 1.8% |
| Aug 2026 | 68.3% | 16.8% | 7.5% | 3.4% | 2.2% | 1.8% |
| Sep 2026 | 67.5% | 16.6% | 7.4% | 3.3% | 3.3% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.5% | 3.4M | 0% | -0.8 points | |
| 2, held 2nd | 16.6% | 823K | 0% | -0.2 points | |
| 3, held 3rd | 7.4% | 368K | 0% | -0.1 points | |
| 4, held 4th | 3.3% | 165K | 0% | 0 points | |
| 5, held 5th | 3.3% | 165K | +50% | +1.1 points | |
| 6, held 6th | 1.8% | 90.5K | 0% | 0 points |
1.
LeetCode67.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.
16.6%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.4%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
3.3%
Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.1 points.
6.
Codewars1.8%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Scratch and its closest rivals
Every comparison with Scratch
14 comparisons
- Adobe Premiere Pro vs Scratch
- Codecademy vs Scratch
- CodeMonkey vs Scratch
- DaVinci Resolve vs Scratch
- Final Cut Pro vs Scratch
- freeCodeCamp vs Scratch
- HackerRank vs Scratch
- LeetCode vs Scratch
- Code Ninjas vs Scratch
- Codewars vs Scratch
- Baselight vs Scratch
- Scratch vs Tynker
- Code Wizards HQ vs Scratch
- Juni Learning vs Scratch
How has branded search demand for Scratch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scratch worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Scratch’s estimated Share of Search among coding practice platforms worldwide decreased from 4.8% to 3.3%.
- Across the 12 months ending September 2026, Scratch’s estimated Share of Search among coding practice platforms worldwide peaked at 11% in April 2026 and was lowest at 2.2% in July 2026.
How did search popularity change for coding practice platforms worldwide in September 2026?
5 changes
In September 2026, Scratch gained estimated Share of Search among coding practice platforms worldwide, from 2.2% to 3.3%.
In September 2026, LeetCode lost estimated Share of Search among coding practice platforms worldwide, from 68.3% to 67.5%.
Estimated monthly branded searches for freeCodeCamp worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Codecademy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.
Estimated monthly branded searches for Codewars worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Where does Scratch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coding practice platforms | 5th of 6 | 3.3% | Shown above |
| Video production software | 4th of 5 | 6.3% | Show ranking |
| Coding courses for kids | 2nd of 6 | 21.9% | Show ranking |
How is Scratch measured?
Brandwave collects information about searches that people make online using Scratch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scratch mit
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