Baselight vs Scratch:Which is more popular by branded search?
In August 2026, Scratch had more branded searches than Baselight among video production software worldwide. Scratch was estimated to have 110K branded searches compared to Baselight’s 2.4K, and held a 4.1% Share of Search versus Baselight’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baselight or Scratch?
Compare the software used to edit and finish video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scratch, Baselight. The figures are in the table below the chart.
View monthly share of search table
| Month | DaVinci Resolve | Adobe Premiere Pro | Final Cut Pro | Scratch | Baselight |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 25.2% | 6.7% | 6.7% | 0.1% |
| Nov 2025 | 62% | 25.5% | 6.8% | 5.6% | 0.12% |
| Dec 2025 | 65.9% | 24.1% | 5.9% | 4% | 0.1% |
| Jan 2026 | 61.1% | 25.1% | 8.2% | 5.5% | 0.1% |
| Feb 2026 | 60% | 26.7% | 6.6% | 6.6% | 0.12% |
| Mar 2026 | 60.7% | 20.4% | 6.7% | 12.2% | 0.1% |
| Apr 2026 | 60.4% | 20.3% | 4.5% | 14.8% | 0.1% |
| May 2026 | 65% | 19.4% | 4.8% | 10.7% | 0.1% |
| Jun 2026 | 64.3% | 21.2% | 5.8% | 8.6% | 0.08% |
| Jul 2026 | 65.4% | 23.8% | 5.9% | 4.8% | 0.1% |
| Aug 2026 | 68.3% | 22.5% | 5% | 4.1% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Baselight and Scratch comparison changed over the last 12 months?
3 findings
- Scratch was ahead of Baselight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baselight’s estimated Share of Search among video production software worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide moved from 6.7% to 4.1%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for video production software worldwide in August 2026?
2 changes
In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 4.8% to 4.1%.
Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baselight’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.