How popular isScratch in search?
In August 2026, there were an estimated 110K branded searches for Scratch worldwide which is down 45.3% over the last 11 months. Scratch holds 4.6% estimated Share of Search among video production software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
DaVinci Resolve76.9%Adobe Premiere Pro12.7%
Final Cut Pro5.7%Scratch4.6%
- Baselight0.1%
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Where does Scratch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video production software | 4th of 5 | 4.6% | Shown below |
| Coding courses for kids | 3rd of 6 | 15.1% | Show ranking |
Which video production software compete with Scratch?
Share of Search by month for DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Scratch. The figures are in the table below the chart.
View monthly share of search table
| Month | DaVinci Resolve | Adobe Premiere Pro | Final Cut Pro | Scratch | Baselight |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 11.9% | 7.9% | 7.9% | 0.11% |
| Nov 2025 | 73.2% | 12% | 8% | 6.6% | 0.14% |
| Dec 2025 | 76% | 12.5% | 6.8% | 4.6% | 0.12% |
| Jan 2026 | 71.9% | 11.8% | 9.7% | 6.5% | 0.11% |
| Feb 2026 | 70.3% | 14.1% | 7.7% | 7.7% | 0.14% |
| Mar 2026 | 69.1% | 9.3% | 7.6% | 13.9% | 0.11% |
| Apr 2026 | 68.7% | 9.2% | 5.1% | 16.9% | 0.11% |
| May 2026 | 72.8% | 9.8% | 5.4% | 12% | 0.12% |
| Jun 2026 | 71.9% | 11.8% | 6.5% | 9.7% | 0.09% |
| Jul 2026 | 75.2% | 12.3% | 6.8% | 5.5% | 0.12% |
| Aug 2026 | 76.9% | 12.7% | 5.7% | 4.6% | 0.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 1.8M | +22% | +1.7 points | |
| 2, held 2nd | 12.7% | 301K | +22.4% | +0.3 points | |
| 3, held 3rd | 5.7% | 135K | 0% | -1.1 points | |
| 4, held 4th | 4.6% | 110K | 0% | -0.9 points | |
| 5, held 5th | 0.1% | 2.4K | 0% | 0 points |
76.9%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +1.7 points.
12.7%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
5.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
4.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
0.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Scratch and its closest rivals
How has branded search demand for Scratch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scratch worldwide fell from 201K to 110K.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide decreased from 7.9% to 4.6%.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide peaked at 16.9% in April 2026 and was lowest at 4.6% in December 2025.
How did search popularity change for video production software worldwide in August 2026?
5 changes
In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%.
In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%.
In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%.
Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026.
Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Scratch measured?
Brandwave collects information about searches that people make online using Scratch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scratch mit
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Is Scratch your brand?
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