Brandwave

How popular isScratch in search?

In August 2026, there were an estimated 110K branded searches for Scratch worldwide which is down 45.3% over the last 11 months. Scratch holds 15.1% estimated Share of Search among coding courses for kids worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CodeMonkey61.8%
  2. Code Ninjas22.7%
  3. Scratch15.1%
  4. Tynker0.22%
  5. Code Wizards HQ0.14%
  6. Juni Learning0.08%
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Which coding courses for kids compete with Scratch?

Scratch against coding courses for kids worldwide, by month

Share of Search by month for CodeMonkey, Code Ninjas, Scratch. The figures are in the table below the chart.

View monthly share of search table
MonthCodeMonkeyCode NinjasScratchTynkerCode Wizards HQJuni Learning
Oct 202551.9%19%28.3%0.27%0.34%0.18%
Nov 202544.7%24.5%30%0.35%0.35%0.13%
Dec 202535.2%35.2%28.7%0.49%0.34%0.19%
Jan 202630.7%30.7%37.5%0.55%0.36%0.2%
Feb 202630.7%30.7%37.5%0.55%0.3%0.16%
Mar 202624.5%20.1%54.7%0.36%0.19%0.11%
Apr 202625.4%17.1%56.9%0.3%0.16%0.09%
May 202635.8%19.7%43.9%0.35%0.19%0.1%
Jun 202628.5%28.5%42.5%0.22%0.28%0.08%
Jul 202637.3%37.3%24.8%0.23%0.29%0.13%
Aug 202661.8%22.7%15.1%0.22%0.14%0.08%
Sep 2026——————

  1. 1.CodeMonkey

    61.8%

    Moved from 2nd to 1st. 450K estimated branded searches, +172.7% vs prior month. Share +24.5 points.

  2. 2.Code Ninjas

    22.7%

    Moved from 1st to 2nd. 165K estimated branded searches, 0% vs prior month. Share -14.6 points.

  3. 3.Scratch

    15.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.

  4. 4.Tynker

    0.22%

    Moved from 5th to 4th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.

  5. 5.Code Wizards HQ

    0.14%

    Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  6. 6.Juni Learning

    0.08%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Scratch and its closest rivals

How has branded search demand for Scratch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scratch worldwide fell from 201K to 110K.
  • Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding courses for kids worldwide decreased from 28.3% to 15.1%.
  • Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding courses for kids worldwide peaked at 56.9% in April 2026 and was lowest at 15.1% in August 2026.
  • Across the 11 months ending August 2026, Scratch fell from 2nd to 3rd among coding courses for kids worldwide.

How did search popularity change for coding courses for kids worldwide in August 2026?

  1. In August 2026, CodeMonkey overtook Code Ninjas to take the highest estimated Share of Search among coding courses for kids worldwide, at 61.8%.

  2. In August 2026, Code Ninjas lost estimated Share of Search among coding courses for kids worldwide, from 37.3% to 22.7%.

  3. In August 2026, Scratch lost estimated Share of Search among coding courses for kids worldwide, from 24.8% to 15.1%.

  4. In August 2026, Tynker rose from 5th to 4th among coding courses for kids worldwide.

  5. In August 2026, Code Wizards HQ fell from 4th to 5th among coding courses for kids worldwide.

  6. Estimated monthly branded searches for Juni Learning worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

Where does Scratch compete?

Scratch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video production software4th of 54.6%Show ranking
Coding courses for kids3rd of 615.1%Shown above

How is Scratch measured?

Brandwave collects information about searches that people make online using Scratch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scratch mit

Do you work for Scratch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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