Code Wizards HQ vs Scratch:Which is more popular by branded search?
In August 2026, Scratch had more branded searches than Code Wizards HQ among coding courses for kids worldwide. Scratch was estimated to have 110K branded searches compared to Code Wizards HQ’s 1K, and held a 15.1% Share of Search versus Code Wizards HQ’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Code Wizards HQ or Scratch?
Compare the coding courses for kids schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scratch, Code Wizards HQ. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeMonkey | Code Ninjas | Scratch | Tynker | Code Wizards HQ | Juni Learning |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 19% | 28.3% | 0.27% | 0.34% | 0.18% |
| Nov 2025 | 44.7% | 24.5% | 30% | 0.35% | 0.35% | 0.13% |
| Dec 2025 | 35.2% | 35.2% | 28.7% | 0.49% | 0.34% | 0.19% |
| Jan 2026 | 30.7% | 30.7% | 37.5% | 0.55% | 0.36% | 0.2% |
| Feb 2026 | 30.7% | 30.7% | 37.5% | 0.55% | 0.3% | 0.16% |
| Mar 2026 | 24.5% | 20.1% | 54.7% | 0.36% | 0.19% | 0.11% |
| Apr 2026 | 25.4% | 17.1% | 56.9% | 0.3% | 0.16% | 0.09% |
| May 2026 | 35.8% | 19.7% | 43.9% | 0.35% | 0.19% | 0.1% |
| Jun 2026 | 28.5% | 28.5% | 42.5% | 0.22% | 0.28% | 0.08% |
| Jul 2026 | 37.3% | 37.3% | 24.8% | 0.23% | 0.29% | 0.13% |
| Aug 2026 | 61.8% | 22.7% | 15.1% | 0.22% | 0.14% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Code Wizards HQ and Scratch comparison changed over the last 12 months?
3 findings
- Scratch was ahead of Code Wizards HQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Code Wizards HQ’s estimated Share of Search among coding courses for kids worldwide moved from 0.34% to 0.14%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding courses for kids worldwide moved from 28.3% to 15.1%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for coding courses for kids worldwide in August 2026?
2 changes
In August 2026, Scratch lost estimated Share of Search among coding courses for kids worldwide, from 24.8% to 15.1%.
In August 2026, Code Wizards HQ fell from 4th to 5th among coding courses for kids worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Code Wizards HQ’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Code Wizards HQ
1 branded search term
- code wizards hq
Scratch
1 branded search term
- scratch mit

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.