Adobe Premiere Pro vs Scratch:Which is more popular by branded search?
In August 2026, Adobe Premiere Pro had more branded searches than Scratch among video production software worldwide. Adobe Premiere Pro was estimated to have 301K branded searches compared to Scratch’s 110K, and held a 12.7% Share of Search versus Scratch’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Premiere Pro or Scratch?
Compare the software used to edit and finish video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Premiere Pro, Scratch. The figures are in the table below the chart.
View monthly share of search table
| Month | DaVinci Resolve | Adobe Premiere Pro | Final Cut Pro | Scratch | Baselight |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 11.9% | 7.9% | 7.9% | 0.11% |
| Nov 2025 | 73.2% | 12% | 8% | 6.6% | 0.14% |
| Dec 2025 | 76% | 12.5% | 6.8% | 4.6% | 0.12% |
| Jan 2026 | 71.9% | 11.8% | 9.7% | 6.5% | 0.11% |
| Feb 2026 | 70.3% | 14.1% | 7.7% | 7.7% | 0.14% |
| Mar 2026 | 69.1% | 9.3% | 7.6% | 13.9% | 0.11% |
| Apr 2026 | 68.7% | 9.2% | 5.1% | 16.9% | 0.11% |
| May 2026 | 72.8% | 9.8% | 5.4% | 12% | 0.12% |
| Jun 2026 | 71.9% | 11.8% | 6.5% | 9.7% | 0.09% |
| Jul 2026 | 75.2% | 12.3% | 6.8% | 5.5% | 0.12% |
| Aug 2026 | 76.9% | 12.7% | 5.7% | 4.6% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Premiere Pro and Scratch comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Scratch took it in March 2026, Adobe Premiere Pro took it in June 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide moved from 11.9% to 12.7%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide moved from 7.9% to 4.6%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for video production software worldwide in August 2026?
2 changes
In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%.
Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Premiere Pro
1 branded search term
- premiere pro
Scratch
1 branded search term
- scratch mit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.