Brandwave

How popular isCodecademy in search?

In September 2026, there were an estimated 165K branded searches for Codecademy worldwide which is down 63.3% over the last 12 months. Codecademy holds 3.3% estimated Share of Search among coding practice platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. LeetCode67.5%
  2. HackerRank16.6%
  3. freeCodeCamp7.4%
  4. Codecademy3.3%
  5. Scratch3.3%
  6. Codewars1.8%
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Which coding practice platforms compete with Codecademy?

Codecademy against coding practice platforms worldwide, by month

Share of Search by month for LeetCode, HackerRank, freeCodeCamp, Codecademy, Scratch. The figures are in the table below the chart.

View monthly share of search table
MonthLeetCodeHackerRankfreeCodeCampCodecademyScratchCodewars
Oct 202554%19.8%7.3%10.8%4.8%3.3%
Nov 202556.5%17%7.6%11.4%4.2%3.4%
Dec 202558.9%17.7%7.9%9.7%2.9%2.9%
Jan 202660.5%14.9%8.1%9.9%3.6%3%
Feb 202659.5%14.6%8%11.9%3.6%2.4%
Mar 202656%13.8%9.2%11.2%7.5%2.2%
Apr 202654.8%16.5%9%6%11%2.7%
May 202661%12.3%10%5.5%8.2%3%
Jun 202665.9%13.2%8.8%4%5.9%2.2%
Jul 202668.3%16.8%7.5%3.4%2.2%1.8%
Aug 202668.3%16.8%7.5%3.4%2.2%1.8%
Sep 202667.5%16.6%7.4%3.3%3.3%1.8%
  1. 1.LeetCode

    67.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.HackerRank

    16.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Scratch

    3.3%

    Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.1 points.

  6. 6.Codewars

    1.8%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Codecademy and its closest rivals

How has branded search demand for Codecademy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Codecademy worldwide fell from 450K to 165K.
  • Across the 12 months ending September 2026, Codecademy’s estimated Share of Search among coding practice platforms worldwide decreased from 10.8% to 3.3%.
  • Across the 12 months ending September 2026, Codecademy’s estimated Share of Search among coding practice platforms worldwide peaked at 11.9% in February 2026 and was lowest at 3.3% in September 2026.
  • Across the 12 months ending September 2026, Codecademy fell from 3rd to 4th among coding practice platforms worldwide.

How did search popularity change for coding practice platforms worldwide in September 2026?

  1. In September 2026, Scratch gained estimated Share of Search among coding practice platforms worldwide, from 2.2% to 3.3%.

  2. In September 2026, LeetCode lost estimated Share of Search among coding practice platforms worldwide, from 68.3% to 67.5%.

  3. Estimated monthly branded searches for freeCodeCamp worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  4. Estimated monthly branded searches for Codecademy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

  5. Estimated monthly branded searches for Codewars worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

Where does Codecademy compete?

Codecademy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coding practice platforms4th of 63.3%Shown above
Online coding platforms3rd of 519.8%Show ranking

How is Codecademy measured?

Brandwave collects information about searches that people make online using Codecademy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • codecademy

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How the Brand Demand Index is measured

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Is Codecademy your brand?

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