Brandwave

How popular isCodecademy in search?

In September 2026, there were an estimated 165K branded searches for Codecademy worldwide which is down 63.3% over the last 12 months. Codecademy holds 19.8% estimated Share of Search among online coding platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. freeCodeCamp44.1%
  2. DataCamp24.1%
  3. Codecademy19.8%
  4. Exercism7.2%
  5. Scrimba4.9%
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Which online coding platforms compete with Codecademy?

Codecademy against online coding platforms worldwide, by month

Share of Search by month for freeCodeCamp, DataCamp, Codecademy, Exercism, Scrimba. The figures are in the table below the chart.

View monthly share of search table
MonthfreeCodeCampDataCampCodecademyExercismScrimba
Oct 202526.9%22%40.2%6.6%4.4%
Nov 202526.1%26.1%39%5.2%3.5%
Dec 202531.4%20.9%38.3%5.2%4.2%
Jan 202632.9%17.9%40.2%5.4%3.6%
Feb 202628.8%19.2%43%5.8%3.2%
Mar 202633.8%15.1%41.3%6.8%3%
Apr 202639.6%21.6%26.5%8%4.4%
May 202642.3%23.1%23.1%6.9%4.6%
Jun 202643.4%23.7%19.4%8.7%4.8%
Jul 202645.3%20.3%20.3%9.1%5%
Aug 202643.4%23.7%19.4%8.7%4.8%
Sep 202644.1%24.1%19.8%7.2%4.9%
  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.DataCamp

    24.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Codecademy

    19.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Exercism

    7.2%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Scrimba

    4.9%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Codecademy and its closest rivals

How has branded search demand for Codecademy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Codecademy worldwide fell from 450K to 165K.
  • Across the 12 months ending September 2026, Codecademy’s estimated Share of Search among online coding platforms worldwide decreased from 40.2% to 19.8%.
  • Across the 12 months ending September 2026, Codecademy’s estimated Share of Search among online coding platforms worldwide peaked at 43% in February 2026 and was lowest at 19.4% in June 2026.
  • Across the 12 months ending September 2026, Codecademy fell from 1st to 3rd among online coding platforms worldwide.

How did search popularity change for online coding platforms worldwide in September 2026?

  1. In September 2026, freeCodeCamp gained estimated Share of Search among online coding platforms worldwide, from 43.4% to 44.1%.

  2. In September 2026, Exercism lost estimated Share of Search among online coding platforms worldwide, from 8.7% to 7.2%.

  3. Estimated monthly branded searches for Codecademy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

  4. Estimated monthly branded searches for DataCamp worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Scrimba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Codecademy compete?

Codecademy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coding practice platforms4th of 63.3%Show ranking
Online coding platforms3rd of 519.8%Shown above

How is Codecademy measured?

Brandwave collects information about searches that people make online using Codecademy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • codecademy

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How the Brand Demand Index is measured

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Is Codecademy your brand?

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