Brandwave

How popular isScholl in search?

In September 2026, there were an estimated 90.5K branded searches for Scholl worldwide which held steady over the last 12 months. Scholl holds 10.2% estimated Share of Search among nail Clippers brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trim33.8%
  2. ZWILLING27.7%
  3. Revlon22.6%
  4. Scholl10.2%
  5. Tweezerman4.6%
  6. Strong1.1%
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Which nail Clippers brands compete with Scholl?

Scholl against nail Clippers brands worldwide, by month

Share of Search by month for Trim, ZWILLING, Revlon, Scholl, Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthTrimZWILLINGRevlonSchollTweezermanStrong
Oct 202527.9%28%27.9%10.3%4.6%1.4%
Nov 202524.1%36.1%24.1%8.9%5.9%0.97%
Dec 202524.3%36.8%24.3%7.3%6%1.2%
Jan 202629.8%30.2%24.4%9%4.9%1.8%
Feb 202630%30.1%24.5%9%4.9%1.5%
Mar 202629.1%29.2%23.8%10.7%5.9%1.4%
Apr 202629.4%29.5%24%10.8%4.8%1.4%
May 202633.1%27.1%22.1%12.1%4.5%1.1%
Jun 202630.8%25.3%20.7%16.9%5.1%1.2%
Jul 202634.8%23.4%23.3%12.7%4.7%1.1%
Aug 202634.5%23.1%23%12.6%5.7%1.1%
Sep 202633.8%27.7%22.6%10.2%4.6%1.1%

  1. 1.Trim

    33.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.ZWILLING

    27.7%

    Held 2nd. 247K estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Revlon

    22.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Scholl

    10.2%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.4 points.

  5. 5.Tweezerman

    4.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.Strong

    1.1%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Scholl and its closest rivals

Every comparison with Scholl

How has branded search demand for Scholl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Scholl worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Scholl’s estimated Share of Search among nail Clippers brands worldwide peaked at 16.9% in June 2026 and was lowest at 7.3% in December 2025.

How did search popularity change for nail Clippers brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among nail Clippers brands worldwide, from 23.1% to 27.7%.

  2. In September 2026, Scholl lost estimated Share of Search among nail Clippers brands worldwide, from 12.6% to 10.2%.

  3. In September 2026, Tweezerman lost estimated Share of Search among nail Clippers brands worldwide, from 5.7% to 4.6%.

  4. In September 2026, Trim lost estimated Share of Search among nail Clippers brands worldwide, from 34.5% to 33.8%.

  5. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  6. Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Scholl compete?

Scholl is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail Clippers brands4th of 610.2%Shown above
Foot cream2nd of 646.4%Show ranking
Shoe insole brands1st of 370.2%Show ranking

How is Scholl measured?

Brandwave collects information about searches that people make online using Scholl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scholl

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How the Brand Demand Index is measured

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