Scholl vs Spenco:Which is searched more?
In September 2026, Scholl had more branded searches than Spenco among shoe insole brands worldwide. Scholl was estimated to have 90.5K branded searches compared to Spenco’s 5.4K, and held a 70.2% Share of Search versus Spenco’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Scholl or Spenco?
Compare the shoe insole and orthotic brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scholl, Spenco. The figures are in the table below the chart.
View monthly share of search table
| Month | Scholl | Superfeet | Spenco |
|---|---|---|---|
| Oct 2025 | 69.5% | 25.4% | 5.1% |
| Nov 2025 | 65.8% | 29.4% | 4.8% |
| Dec 2025 | 61.7% | 33.8% | 4.5% |
| Jan 2026 | 65.8% | 29.4% | 4.8% |
| Feb 2026 | 65.8% | 29.4% | 4.8% |
| Mar 2026 | 65.8% | 29.4% | 4.8% |
| Apr 2026 | 65.8% | 29.4% | 4.8% |
| May 2026 | 70% | 25.8% | 4.2% |
| Jun 2026 | 77.3% | 18.9% | 3.8% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 70.2% | 25.7% | 4.2% |
How has the Scholl and Spenco comparison changed over the last 12 months?
3 findings
- Scholl was ahead of Spenco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scholl’s estimated Share of Search among shoe insole brands worldwide moved from 69.5% to 70.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for shoe insole brands worldwide in September 2026?
2 changes
In September 2026, Scholl lost estimated Share of Search among shoe insole brands worldwide, from 73.5% to 70.2%.
Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among shoe insole brands
How each brand is measured
Brandwave collects information about searches that people make online using Scholl’s and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.