Shoe insole brands:Which are searched most?
In September 2026, Scholl was the most searched among shoe insole brands worldwide, with an estimated 90.5K branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the shoe insole and orthotic brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scholl, Superfeet, Spenco. The figures are in the table below the chart.
View monthly share of search table
| Month | Scholl | Superfeet | Spenco |
|---|---|---|---|
| Oct 2025 | 69.5% | 25.4% | 5.1% |
| Nov 2025 | 65.8% | 29.4% | 4.8% |
| Dec 2025 | 61.7% | 33.8% | 4.5% |
| Jan 2026 | 65.8% | 29.4% | 4.8% |
| Feb 2026 | 65.8% | 29.4% | 4.8% |
| Mar 2026 | 65.8% | 29.4% | 4.8% |
| Apr 2026 | 65.8% | 29.4% | 4.8% |
| May 2026 | 70% | 25.8% | 4.2% |
| Jun 2026 | 77.3% | 18.9% | 3.8% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 70.2% | 25.7% | 4.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.2% | 90.5K | -17.7% | -3.3 points | |
| 2, held 2nd | 25.7% | 33.1K | 0% | +3.5 points | |
| 3, held 3rd | 4.2% | 5.4K | -18.2% | -0.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among shoe insole brands worldwide?
3 brands
In September 2026, Scholl was the most searched among shoe insole brands worldwide, with an estimated 90.5K branded searches and 70.2% estimated Share of Search within this set. Superfeet is in 2nd place, 44.5 percentage points behind at 25.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Scholl | 69.5% → 70.2% | 77.3%Jun 2026 | 61.7%Dec 2025 | 1st |
 Superfeet | 25.4% → 25.7% | 33.8%Dec 2025 | 18.9%Jun 2026 | 2nd |
 Spenco | 5.1% → 4.2% | 5.1%Oct 2025 | 3.8%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Scholl’s estimated Share of Search among shoe insole brands worldwide increased from 69.5% to 70.2%.
- Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide decreased from 5.1% to 4.2%.
- Across the 12 months ending September 2026, Scholl’s estimated Share of Search among shoe insole brands worldwide peaked at 77.3% in June 2026 and was lowest at 61.7% in December 2025.
- Across the 12 months ending September 2026, Superfeet’s estimated Share of Search among shoe insole brands worldwide peaked at 33.8% in December 2025 and was lowest at 18.9% in June 2026.
- Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.8% in June 2026.
- Across the 12 months ending September 2026, Superfeet held steady: its estimated Share of Search among shoe insole brands worldwide moved less than 0.5 percentage points.
How did search popularity change for shoe insole brands worldwide in September 2026?
3 changes
In September 2026, Superfeet gained estimated Share of Search among shoe insole brands worldwide, from 22.1% to 25.7%.
In September 2026, Scholl lost estimated Share of Search among shoe insole brands worldwide, from 73.5% to 70.2%.
Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
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