PowerStep vs Spenco:Which is more popular?
In September 2026, PowerStep had more branded searches than Spenco among shoe insole brands worldwide. PowerStep had about 14,800 branded searches, while Spenco had 5,400. PowerStep made up 10.3% of all shoe insole brand searches we track, and Spenco accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, PowerStep appeared in all five answers and Spenco in two. PowerStep was mentioned before Spenco in every answer.
Who do people search for more?
PowerStep, about 3 searches for every 1 for Spenco
Who does AI mention more?
PowerStep, mentioned in every answer we collected
Who does AI recommend more?
PowerStep, named ahead of Spenco in every answer
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. Spenco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PowerStep was listed before Spenco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shoe insole brands
5 answers
Asked ChatGPT
“Which shoe insole brand should I buy?”
Asked ChatGPT
“What are the best shoe insole brands?”
Asked ChatGPT
“What's the best shoe insole brand for all day comfort?”
Searched Google, AI Overview
“shoe insoles”
Searched Google, AI Overview
“best insoles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PowerStep or Spenco more popular in search?
This chart shows how often people search Google for PowerStep and Spenco by name. Each line represents a brand's share of searches for all four shoe insole brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PowerStep, Spenco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scholl | Superfeet | PowerStep | Spenco |
|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 12.2% | 4.5% |
| Nov 2025 | 58.1% | 26% | 11.6% | 4.2% |
| Dec 2025 | 52.1% | 28.5% | 15.6% | 3.8% |
| Jan 2026 | 56.6% | 25.3% | 13.9% | 4.1% |
| Feb 2026 | 56.7% | 25.3% | 13.9% | 4.1% |
| Mar 2026 | 58.1% | 26% | 11.6% | 4.2% |
| Apr 2026 | 58.1% | 26% | 11.6% | 4.2% |
| May 2026 | 62.8% | 23.1% | 10.3% | 3.8% |
| Jun 2026 | 71.2% | 17.5% | 7.8% | 3.5% |
| Jul 2026 | 66.9% | 20.1% | 9% | 4% |
| Aug 2026 | 65.6% | 19.7% | 10.8% | 3.9% |
| Sep 2026 | 62.9% | 23% | 10.3% | 3.8% |
How has the PowerStep and Spenco comparison changed over the last 12 months?
3 findings
- PowerStep was ahead of Spenco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Spenco’s share of searches among shoe insole brands worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for shoe insole brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PowerStep’s and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoe insole brands
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