PowerStep vs Superfeet:Which is more popular?
In September 2026, Superfeet had more branded searches than PowerStep among shoe insole brands worldwide. Superfeet had about 33,100 branded searches, while PowerStep had 14,800. Superfeet made up 23% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, both PowerStep and Superfeet appeared in all five answers. PowerStep was mentioned before Superfeet in every answer.
Who do people search for more?
Superfeet, about 2 searches for every 1 for PowerStep
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
PowerStep, named ahead of Superfeet in every answer
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both PowerStep and Superfeet showed up in all five answers. PowerStep was listed before Superfeet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shoe insole brands
5 answers
Asked ChatGPT
“Which shoe insole brand should I buy?”
Asked ChatGPT
“What are the best shoe insole brands?”
Asked ChatGPT
“What's the best shoe insole brand for all day comfort?”
Searched Google, AI Overview
“shoe insoles”
Searched Google, AI Overview
“best insoles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PowerStep or Superfeet more popular in search?
This chart shows how often people search Google for PowerStep and Superfeet by name. Each line represents a brand's share of searches for all four shoe insole brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Superfeet, PowerStep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scholl | Superfeet | PowerStep | Spenco |
|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 12.2% | 4.5% |
| Nov 2025 | 58.1% | 26% | 11.6% | 4.2% |
| Dec 2025 | 52.1% | 28.5% | 15.6% | 3.8% |
| Jan 2026 | 56.6% | 25.3% | 13.9% | 4.1% |
| Feb 2026 | 56.7% | 25.3% | 13.9% | 4.1% |
| Mar 2026 | 58.1% | 26% | 11.6% | 4.2% |
| Apr 2026 | 58.1% | 26% | 11.6% | 4.2% |
| May 2026 | 62.8% | 23.1% | 10.3% | 3.8% |
| Jun 2026 | 71.2% | 17.5% | 7.8% | 3.5% |
| Jul 2026 | 66.9% | 20.1% | 9% | 4% |
| Aug 2026 | 65.6% | 19.7% | 10.8% | 3.9% |
| Sep 2026 | 62.9% | 23% | 10.3% | 3.8% |
How has the PowerStep and Superfeet comparison changed over the last 12 months?
3 findings
- Superfeet was ahead of PowerStep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Superfeet’s share of searches among shoe insole brands worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for shoe insole brands worldwide in September 2026?
2 changes
In September 2026, Superfeet gained share of searches among shoe insole brands worldwide, from 19.7% to 23%.
Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PowerStep’s and Superfeet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoe insole brands
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