How popular isSuperfeet in search?
In September 2026, there were an estimated 33.1K branded searches for Superfeet worldwide which held steady over the last 12 months. Superfeet holds 25.7% estimated Share of Search among shoe insole brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shoe insole brands compete with Superfeet?
Share of Search by month for Scholl, Superfeet, Spenco. The figures are in the table below the chart.
View monthly share of search table
| Month | Scholl | Superfeet | Spenco |
|---|---|---|---|
| Oct 2025 | 69.5% | 25.4% | 5.1% |
| Nov 2025 | 65.8% | 29.4% | 4.8% |
| Dec 2025 | 61.7% | 33.8% | 4.5% |
| Jan 2026 | 65.8% | 29.4% | 4.8% |
| Feb 2026 | 65.8% | 29.4% | 4.8% |
| Mar 2026 | 65.8% | 29.4% | 4.8% |
| Apr 2026 | 65.8% | 29.4% | 4.8% |
| May 2026 | 70% | 25.8% | 4.2% |
| Jun 2026 | 77.3% | 18.9% | 3.8% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 70.2% | 25.7% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.2% | 90.5K | -17.7% | -3.3 points | |
| 2, held 2nd | 25.7% | 33.1K | 0% | +3.5 points | |
| 3, held 3rd | 4.2% | 5.4K | -18.2% | -0.2 points |
Compare search popularity between Superfeet and its closest rivals
Every comparison with Superfeet
2 comparisons
How has branded search demand for Superfeet changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Superfeet worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Superfeet’s estimated Share of Search among shoe insole brands worldwide peaked at 33.8% in December 2025 and was lowest at 18.9% in June 2026.
How did search popularity change for shoe insole brands worldwide in September 2026?
3 changes
In September 2026, Superfeet gained estimated Share of Search among shoe insole brands worldwide, from 22.1% to 25.7%.
In September 2026, Scholl lost estimated Share of Search among shoe insole brands worldwide, from 73.5% to 70.2%.
Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How is Superfeet measured?
Brandwave collects information about searches that people make online using Superfeet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- superfeet
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Is Superfeet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.