Brandwave

How popular isPowerStep?

In September 2026, people searched for PowerStep by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 10.3% of all global shoe insole brand searches, placing PowerStep third out of four brands. When we asked both ChatGPT and Google AI Overviews about shoe insole brands, PowerStep appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

PowerStep is the third most searched of 4 competitors and the most recommended in AI answers.

  1. SchollShare of searches 62.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SuperfeetShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PowerStepShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SpencoShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top shoe insole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. PowerStep is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PowerStep1st
  2. Superfeet2nd
  3. Scholl3rd
  4. Spenco4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superfeet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PowerStep5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scholl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spenco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about shoe insole brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shoe insole brands compete with PowerStep?

PowerStep against shoe insole brands worldwide, by month

Share of searches by month for Scholl, Superfeet, PowerStep, Spenco. The figures are in the table below the chart.

View monthly share of searches table
MonthSchollSuperfeetPowerStepSpenco
Oct 202561%22.3%12.2%4.5%
Nov 202558.1%26%11.6%4.2%
Dec 202552.1%28.5%15.6%3.8%
Jan 202656.6%25.3%13.9%4.1%
Feb 202656.7%25.3%13.9%4.1%
Mar 202658.1%26%11.6%4.2%
Apr 202658.1%26%11.6%4.2%
May 202662.8%23.1%10.3%3.8%
Jun 202671.2%17.5%7.8%3.5%
Jul 202666.9%20.1%9%4%
Aug 202665.6%19.7%10.8%3.9%
Sep 202662.9%23%10.3%3.8%

  1. 1.Scholl

    62.9%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.6 points.

  2. 2.Superfeet

    23%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.3 points.

  3. 3.PowerStep

    10.3%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Spenco

    3.8%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between PowerStep and its closest rivals

Every comparison with PowerStep

3 comparisons

How has branded search demand for PowerStep changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PowerStep worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide decreased from 12.2% to 10.3%.
  • Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide peaked at 15.6% in December 2025 and was lowest at 7.8% in June 2026.

How did search popularity change for shoe insole brands worldwide in September 2026?

4 changes

  1. In September 2026, Superfeet gained share of searches among shoe insole brands worldwide, from 19.7% to 23%.

  2. In September 2026, Scholl lost share of searches among shoe insole brands worldwide, from 65.6% to 62.9%.

  3. Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are PowerStep’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PowerStep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • powerstep

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How the Brand Demand Index is measured

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