PowerStep vs Scholl:Which is more popular?
In September 2026, Scholl had more branded searches than PowerStep among shoe insole brands worldwide. Scholl had about 90,500 branded searches, while PowerStep had 14,800. Scholl made up 62.9% of all shoe insole brand searches we track, and PowerStep accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about shoe insole brands, PowerStep appeared in all five answers and Scholl in four. PowerStep was mentioned before Scholl in every answer.
Who do people search for more?
Scholl, about 6 searches for every 1 for PowerStep
Who does AI mention more?
PowerStep, mentioned in every answer we collected
Who does AI recommend more?
PowerStep, named ahead of Scholl in every answer
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Top shoe insole brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. Scholl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PowerStep was listed before Scholl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shoe insole brands
5 answers
Asked ChatGPT
“Which shoe insole brand should I buy?”
Asked ChatGPT
“What are the best shoe insole brands?”
Asked ChatGPT
“What's the best shoe insole brand for all day comfort?”
Searched Google, AI Overview
“shoe insoles”
Searched Google, AI Overview
“best insoles”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PowerStep or Scholl more popular in search?
This chart shows how often people search Google for PowerStep and Scholl by name. Each line represents a brand's share of searches for all four shoe insole brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Scholl, PowerStep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scholl | Superfeet | PowerStep | Spenco |
|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 12.2% | 4.5% |
| Nov 2025 | 58.1% | 26% | 11.6% | 4.2% |
| Dec 2025 | 52.1% | 28.5% | 15.6% | 3.8% |
| Jan 2026 | 56.6% | 25.3% | 13.9% | 4.1% |
| Feb 2026 | 56.7% | 25.3% | 13.9% | 4.1% |
| Mar 2026 | 58.1% | 26% | 11.6% | 4.2% |
| Apr 2026 | 58.1% | 26% | 11.6% | 4.2% |
| May 2026 | 62.8% | 23.1% | 10.3% | 3.8% |
| Jun 2026 | 71.2% | 17.5% | 7.8% | 3.5% |
| Jul 2026 | 66.9% | 20.1% | 9% | 4% |
| Aug 2026 | 65.6% | 19.7% | 10.8% | 3.9% |
| Sep 2026 | 62.9% | 23% | 10.3% | 3.8% |
How has the PowerStep and Scholl comparison changed over the last 12 months?
3 findings
- Scholl was ahead of PowerStep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Scholl’s share of searches among shoe insole brands worldwide moved from 61% to 62.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for shoe insole brands worldwide in September 2026?
2 changes
In September 2026, Scholl lost share of searches among shoe insole brands worldwide, from 65.6% to 62.9%.
Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PowerStep’s and Scholl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoe insole brands
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