Brandwave

How popular isSamyang in search?

In September 2026, there were an estimated 22.2K branded searches for Samyang worldwide which held steady over the last 12 months. Samyang holds 2.4% estimated Share of Search among instant noodle brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi48.7%
  2. Indomie32.6%
  3. Wai Wai8%
  4. Nongshim5.4%
  5. Samyang2.4%
  6. Nissin2%
  7. Ottogi1.1%
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Where does Samyang compete?

Samyang is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Instant noodle brands5th of 72.4%Shown below
Noodles5th of 62.4%Show ranking
Cup noodles brands5th of 52.5%Show ranking

Which instant noodle brands compete with Samyang?

Samyang against instant noodle brands worldwide, by month

Share of Search by month for Maggi, Indomie, Wai Wai, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieWai WaiNongshimSamyangNissinOttogi
Oct 202545%36.8%6.1%6.1%2.7%1.8%1.5%
Nov 202545.2%36.9%6.1%6.1%2.7%1.8%1.2%
Dec 202545.7%37.3%6.1%5%2.8%1.8%1.2%
Jan 202650.1%33.5%5.5%5.5%2.5%1.6%1.3%
Feb 202649.6%33.2%5.5%5.5%3%2%1.3%
Mar 202647.7%31.9%5.3%9.6%2.9%1.6%1.1%
Apr 202644.6%36.4%6%7.3%2.7%1.8%1.2%
May 202649.6%33.2%6.7%5.5%2.4%1.6%1.1%
Jun 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Jul 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Aug 202648.5%32.5%6.5%6.5%2.9%2%1.1%
Sep 202648.7%32.6%8%5.4%2.4%2%1.1%

  1. 1.Maggi

    48.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Indomie

    32.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Wai Wai

    8%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.Nongshim

    5.4%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Samyang

    2.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  6. 6.Nissin

    2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ottogi

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Samyang and its closest rivals

Every comparison with Samyang

How has branded search demand for Samyang changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samyang worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Samyang’s estimated Share of Search among instant noodle brands worldwide held steady, from 2.7% to 2.4%.

How did search popularity change for instant noodle brands worldwide in September 2026?

  1. In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.

  2. In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.

  3. In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.

  4. Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  6. Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Samyang measured?

Brandwave collects information about searches that people make online using Samyang’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • samyang buldak

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How the Brand Demand Index is measured

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