How popular isSage in search?
In September 2026, there were an estimated 6.6K branded searches for Sage worldwide which is down 33.3% over the last 12 months. Sage holds 0.01% estimated Share of Search among cloth Napkins brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cloth Napkins brands compete with Sage?
Share of Search by month for IKEA, Orange, Sage. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Orange | Plaid | Purple | Blue | Teal | Sage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 14% | 0.69% | 0.41% | 0.17% | <0.01% | 0.02% |
| Nov 2025 | 84.2% | 13.9% | 1% | 0.6% | 0.19% | <0.01% | 0.02% |
| Dec 2025 | 84.6% | 14% | 0.84% | 0.41% | 0.2% | <0.01% | 0.02% |
| Jan 2026 | 84.7% | 14% | 0.69% | 0.42% | 0.2% | 0.01% | 0.02% |
| Feb 2026 | 84.5% | 14% | 0.68% | 0.6% | 0.2% | 0.02% | 0.02% |
| Mar 2026 | 81.9% | 16.5% | 0.66% | 0.71% | 0.2% | 0.01% | 0.01% |
| Apr 2026 | 84.6% | 14% | 0.68% | 0.6% | 0.17% | 0.02% | 0.01% |
| May 2026 | 84.5% | 13.9% | 0.68% | 0.73% | 0.16% | 0.02% | 0.01% |
| Jun 2026 | 84.6% | 14% | 0.68% | 0.5% | 0.17% | 0.01% | 0.01% |
| Jul 2026 | 84.6% | 14% | 0.68% | 0.5% | 0.2% | 0.01% | 0.01% |
| Aug 2026 | 86.9% | 11.7% | 0.7% | 0.51% | 0.17% | 0.01% | 0.01% |
| Sep 2026 | 87% | 11.8% | 0.7% | 0.42% | 0.14% | 0.01% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 55.6M | 0% | +0.1 points | |
| 2, held 2nd | 11.8% | 7.5M | 0% | 0 points | |
| 3, held 3rd | 0.7% | 450K | 0% | 0 points | |
| 4, held 4th | 0.42% | 269K | -17.1% | -0.1 points | |
| 5, held 5th | 0.14% | 88.8K | -18.2% | 0 points | |
| 6, moved from 7th to 6th | 0.01% | 8.1K | +22.7% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.01% | 6.6K | 0% | 0 pointsmoved from 6th to 7th |
1.
IKEA87%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Orange11.8%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Plaid0.7%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Purple
0.42%
Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share -0.1 points.
5.
Blue0.14%
Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Teal0.01%
Moved from 7th to 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
7.
Sage
0.01%
Moved from 6th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sage and its closest rivals
Every comparison with Sage
34 comparisons
- Aesop vs Sage
- Diptyque vs Sage
- Ecoya vs Sage
- Jo Malone vs Sage
- Molton Brown vs Sage
- Neom vs Sage
- Blue vs Sage
- Breville vs Sage
- Epicor vs Sage
- Eureka vs Sage
- Gaggia vs Sage
- IKEA vs Sage
- Ivory vs Sage
- Jumbo vs Sage
- Kenwood vs Sage
- La Marzocco vs Sage
- MINI vs Sage
- NetSuite vs Sage
- Oracle vs Sage
- Orange vs Sage
- Philips vs Sage
- Plaid vs Sage
- Purple vs Sage
- Sage vs Teal
- Sage vs Yellow
- Bertello vs Sage
- Effeuno vs Sage
- Gozney vs Sage
- Hunter vs Sage
- Ooni vs Sage
- Sage vs Solo Stove
- Emerald vs Sage
- Sage vs Vanilla
- Rhino Water Tanks vs Sage
How has branded search demand for Sage changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sage worldwide fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Sage fell from 6th to 7th among cloth Napkins brands worldwide.
How did search popularity change for cloth Napkins brands worldwide in September 2026?
4 changes
In September 2026, Teal rose from 7th to 6th among cloth Napkins brands worldwide.
In September 2026, Sage fell from 6th to 7th among cloth Napkins brands worldwide.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Where does Sage compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloth Napkins brands | 7th of 7 | 0.01% | Shown above |
| Incense Sticks brands | 3rd of 3 | 0.06% | Show ranking |
| Linen Napkins brands | 6th of 6 | 0.07% | Show ranking |
| Room Spray brands | 7th of 8 | 0.27% | Show ranking |
| Erp System brands | 4th of 4 | 0.29% | Show ranking |
| Tamping Mat brands | 5th of 7 | 0.33% | Show ranking |
| Citrus Juicer brands | 3rd of 3 | 0.48% | Show ranking |
| Pizza ovens | 6th of 6 | 1% | Show ranking |
| Green Bridesmaid Dresses brands | 2nd of 3 | 9.6% | Show ranking |
| Green Tuxedo brands | 2nd of 3 | 9.6% | Show ranking |
How is Sage measured?
Brandwave collects information about searches that people make online using Sage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sage appliances
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Is Sage your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.