Brandwave

How popular isSage in search?

In September 2026, there were an estimated 6.6K branded searches for Sage worldwide which is down 33.3% over the last 12 months. Sage holds 1.3% estimated Share of Search among tamping mat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Marzocco57.7%
  2. Breville31.6%
  3. Gaggia9.5%
  4. Sage1.3%
  5. Eureka<0.01%
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Where does Sage compete?

Sage is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tamping mat brands4th of 51.3%Shown below
Pizza ovens6th of 61.7%Show ranking

Which tamping mat brands compete with Sage?

Sage against tamping mat brands worldwide, by month

Share of Search by month for La Marzocco, Breville, Gaggia, Sage. The figures are in the table below the chart.

View monthly share of search table
MonthLa MarzoccoBrevilleGaggiaSageEureka
Oct 202554.5%29.9%13.4%2.2%<0.01%
Nov 202542.6%42.6%12.8%2.1%<0.01%
Dec 202548.6%39.7%9.8%2%<0.01%
Jan 202656.1%30.8%11.3%1.8%<0.01%
Feb 202656.1%30.8%11.3%1.8%<0.01%
Mar 202654.7%30%13.5%1.8%<0.01%
Apr 202659.8%26.8%12%1.3%<0.01%
May 202661.2%27.4%10.1%1.3%<0.01%
Jun 202661.2%27.4%10.1%1.3%<0.01%
Jul 202661.2%27.4%10.1%1.3%<0.01%
Aug 202661.2%27.4%10.1%1.3%<0.01%
Sep 202657.7%31.6%9.5%1.3%<0.01%
  1. Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Breville

    31.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.2 points.

  3. 3.Gaggia

    9.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Sage

    1.3%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Eureka

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sage and its closest rivals

How has branded search demand for Sage changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sage worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Sage’s estimated Share of Search among tamping mat brands worldwide decreased from 2.2% to 1.3%.

How did search popularity change for tamping mat brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 27.4% to 31.6%.

  2. In September 2026, La Marzocco lost estimated Share of Search among tamping mat brands worldwide, from 61.2% to 57.7%.

  3. In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 10.1% to 9.5%.

  4. Estimated monthly branded searches for Eureka worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  5. Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How is Sage measured?

Brandwave collects information about searches that people make online using Sage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sage appliances

Do you work for Sage? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Sage your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.