How popular isSage in search?
In September 2026, there were an estimated 6.6K branded searches for Sage worldwide which is down 33.3% over the last 12 months. Sage holds 1.3% estimated Share of Search among tamping mat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Marzocco57.7%Breville31.6%
Gaggia9.5%Sage1.3%
Eureka<0.01%
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Where does Sage compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tamping mat brands | 4th of 5 | 1.3% | Shown below |
| Pizza ovens | 6th of 6 | 1.7% | Show ranking |
Which tamping mat brands compete with Sage?
Share of Search by month for La Marzocco, Breville, Gaggia, Sage. The figures are in the table below the chart.
View monthly share of search table
| Month | La Marzocco | Breville | Gaggia | Sage | Eureka |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 29.9% | 13.4% | 2.2% | <0.01% |
| Nov 2025 | 42.6% | 42.6% | 12.8% | 2.1% | <0.01% |
| Dec 2025 | 48.6% | 39.7% | 9.8% | 2% | <0.01% |
| Jan 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Feb 2026 | 56.1% | 30.8% | 11.3% | 1.8% | <0.01% |
| Mar 2026 | 54.7% | 30% | 13.5% | 1.8% | <0.01% |
| Apr 2026 | 59.8% | 26.8% | 12% | 1.3% | <0.01% |
| May 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jun 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Jul 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Aug 2026 | 61.2% | 27.4% | 10.1% | 1.3% | <0.01% |
| Sep 2026 | 57.7% | 31.6% | 9.5% | 1.3% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 301K | 0% | -3.5 points | |
| 2, held 2nd | 31.6% | 165K | +22.2% | +4.2 points | |
| 3, held 3rd | 9.5% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 1.3% | 6.6K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
57.7%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
Breville
31.6%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.2 points.
3.
Gaggia9.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Sage
1.3%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Eureka<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sage and its closest rivals
Every comparison with Sage
8 comparisons
How has branded search demand for Sage changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sage worldwide fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Sage’s estimated Share of Search among tamping mat brands worldwide decreased from 2.2% to 1.3%.
How did search popularity change for tamping mat brands worldwide in September 2026?
5 changes
In September 2026, Breville gained estimated Share of Search among tamping mat brands worldwide, from 27.4% to 31.6%.

In September 2026, La Marzocco lost estimated Share of Search among tamping mat brands worldwide, from 61.2% to 57.7%.

In September 2026, Gaggia lost estimated Share of Search among tamping mat brands worldwide, from 10.1% to 9.5%.

Estimated monthly branded searches for Eureka worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How is Sage measured?
Brandwave collects information about searches that people make online using Sage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sage appliances
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Is Sage your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.