How popular isRichardson?
In September 2026, people searched for Richardson by name about 49,500 times worldwide, about the same as the previous year. These searches made up 0.78% of all global cap brand searches, placing Richardson seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about cap brands, Richardson appeared in two of the five answers and was the seventh most recommended of the nine.
Richardson is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.
Ralph LaurenShare of searches 64.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
New EraShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mitchell & NessShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
'47Share of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RichardsonShare of searches 0.78%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top cap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Richardson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Richardson is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- New Era1st
- '472nd
Carhartt3rd- Mitchell & Ness4th
- Ralph Lauren5th
Flexfit6th- Richardson7th
Stetson–
Kangol–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- '475 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitchell & Ness3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Richardson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flexfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stetson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kangol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap brands
5 answers
Asked ChatGPT
“Which cap brand should I buy?”
Asked ChatGPT
“What are the best cap brands?”
Asked ChatGPT
“What's the best cap brand for everyday wear?”
Searched Google, AI Overview
“cap brands”
Searched Google, AI Overview
“baseball cap brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cap brands compete with Richardson?
Share of searches by month for Ralph Lauren, New Era, Mitchell & Ness, '47, Stetson, Richardson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Richardson | Carhartt | Flexfit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 20.4% | 3.3% | 3.4% | 2.2% | 1.8% | 0.67% | 0.67% | 0.24% |
| Nov 2025 | 67.8% | 20% | 3.3% | 3.2% | 2.2% | 1.5% | 0.55% | 1.2% | 0.2% |
| Dec 2025 | 67% | 20.5% | 3.3% | 2.6% | 2.7% | 1.8% | 0.44% | 1.5% | 0.2% |
| Jan 2026 | 64.8% | 23.4% | 3.2% | 2.7% | 2.6% | 1.8% | 0.53% | 0.78% | 0.23% |
| Feb 2026 | 59.7% | 26.1% | 3.6% | 3.7% | 2.9% | 2% | 0.88% | 0.72% | 0.32% |
| Mar 2026 | 54.9% | 29.5% | 4% | 4.5% | 3.3% | 2.2% | 0.81% | 0.44% | 0.36% |
| Apr 2026 | 57.7% | 26.2% | 4.2% | 4.4% | 3.5% | 2.3% | 0.85% | 0.47% | 0.38% |
| May 2026 | 57.6% | 27.3% | 4.2% | 3.9% | 3.5% | 1.9% | 0.85% | 0.47% | 0.38% |
| Jun 2026 | 55.9% | 26.5% | 4.1% | 5% | 5% | 1.8% | 0.83% | 0.45% | 0.37% |
| Jul 2026 | 58.1% | 26.4% | 4.3% | 4.3% | 3.5% | 1.9% | 0.86% | 0.39% | 0.31% |
| Aug 2026 | 63.1% | 23.5% | 3.8% | 3.2% | 3.1% | 1.7% | 0.93% | 0.42% | 0.28% |
| Sep 2026 | 64.1% | 23% | 3.9% | 3.3% | 2.6% | 1.7% | 0.78% | 0.42% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 4.1M | 0% | +1 points | |
| 2, held 2nd | 23% | 1.5M | -3.6% | -0.5 points | |
| 3, held 3rd | 3.9% | 246K | 0% | +0.1 points | |
| 4, held 4th | 3.3% | 209K | 0% | +0.1 points | |
| 5, held 5th | 2.6% | 165K | -17.9% | -0.5 points | |
| 6, held 6th | 1.7% | 110K | 0% | 0 points | |
| 7, held 7th | 0.78% | 49.5K | -18.2% | -0.2 points | |
| 8, held 8th | 0.42% | 27.1K | 0% | 0 points | |
| 9, held 9th | 0.28% | 18.1K | 0% | 0 points |
64.1%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1 points.
2.
New Era23%
Held 2nd. 1.5M estimated branded searches, -3.6% vs prior month. Share -0.5 points.
3.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
'473.3%
Held 4th. 209K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Stetson2.6%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
6.
Kangol1.7%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.78%
Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
Carhartt0.42%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Flexfit0.28%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Richardson and its closest rivals
Every comparison with Richardson
8 comparisons
How has branded search demand for Richardson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Richardson worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Richardson rose from 8th to 7th among cap brands worldwide.
How did search popularity change for cap brands worldwide in September 2026?
6 changes
In September 2026, Ralph Lauren gained share of searches among cap brands worldwide, from 63.1% to 64.1%.
In September 2026, Stetson lost share of searches among cap brands worldwide, from 3.1% to 2.6%.
New Era’s share of searches among cap brands worldwide has lost ground for 3 months in a row, from 26.5% to 23% in September 2026.
Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
Estimated monthly branded searches for Kangol worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026.
How are Richardson’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Richardson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- richardson hats
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