Brandwave

How popular isRecurly?

In September 2026, people searched for Recurly by name about 5,430 times worldwide, a 45.4% decrease from the previous year. These searches made up 15.5% of all global subscription payment recovery platform searches, placing Recurly second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about subscription payment recovery platforms, Recurly appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Recurly is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. ChargebeeShare of searches 77.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. RecurlyShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. ChurnkeyShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Churn BusterShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Butter PaymentsShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top subscription payment recovery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recurly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recurly is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Churnkey1st
  2. Churn Buster2nd
  3. Paddle Retain3rd
  4. Chargebee4th
  5. Recurly5th
  6. Butter Payments6th
  7. FlexPay–
  8. Gravy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargebee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churnkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churn Buster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paddle Retain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recurly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Butter Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gravy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription payment recovery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which subscription payment recovery platforms compete with Recurly?

Recurly against subscription payment recovery platforms worldwide, by month

Share of searches by month for Chargebee, Recurly, Churnkey. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeRecurlyChurnkeyChurn BusterButter PaymentsPaddle RetainFlexPayGravy
Oct 202567.8%24.8%3.3%1.2%2.3%0.35%0.23%0.05%
Nov 202572.2%21.6%2.7%1.3%1.7%0.35%0.19%0.05%
Dec 202573.8%18%5.2%1.3%1.1%0.44%0.05%0.05%
Jan 202671.1%21.2%4.2%1.6%1.3%0.42%0.08%0.05%
Feb 202670.9%21.2%4.2%1.9%1.3%0.42%0.05%0.05%
Mar 202674.5%18.2%3.6%1.7%1.4%0.45%0.07%0.05%
Apr 202674.7%18.2%3.6%1.7%1.4%0.39%0.06%0.06%
May 202675.1%18.3%3.6%1.7%0.94%0.36%0.03%0.06%
Jun 202677.9%15.5%3.7%1.4%0.98%0.34%0.03%0.06%
Jul 202679.4%15.8%2.4%1.2%0.82%0.31%0.02%0.02%
Aug 202678.7%15.7%3.1%1.2%0.98%0.26%0.05%0.02%
Sep 202677.8%15.5%3.7%1.4%1.1%0.29%0.06%0.06%

  1. 1.Chargebee

    77.8%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  2. 2.Recurly

    15.5%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Churnkey

    3.7%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Churn Buster

    1.4%

    Held 4th. 490 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Butter Payments

    1.1%

    Held 5th. 400 estimated branded searches, -2.4% vs prior month. Share +0.2 points.

  6. 6.Paddle Retain

    0.29%

    Held 6th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.

  7. 7.FlexPay

    0.06%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gravy

    0.06%

    Held 8th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Recurly and its closest rivals

Every comparison with Recurly

16 comparisons

How has branded search demand for Recurly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Recurly worldwide fell from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, Recurly’s share of searches among subscription payment recovery platforms worldwide decreased from 24.8% to 15.5%.

How did search popularity change for subscription payment recovery platforms worldwide in September 2026?

6 changes

  1. In September 2026, Churnkey gained share of searches among subscription payment recovery platforms worldwide, from 3.1% to 3.7%.

  2. In September 2026, Chargebee lost share of searches among subscription payment recovery platforms worldwide, from 78.7% to 77.8%.

  3. Estimated monthly branded searches for FlexPay worldwide fell 77.8% over 12 measured months, from 90 to 20 in September 2026.

  4. Estimated monthly branded searches for Butter Payments worldwide fell 56.5% over 12 measured months, from 920 to 400 in September 2026.

  5. Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Paddle Retain worldwide fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Recurly’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Recurly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • recurly
  • recurly app
  • recurly software

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How the Brand Demand Index is measured

Where does Recurly compete?

Recurly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Revenue recognition platforms6th of 105.2%Show ranking
Subscription billing platforms4th of 89.7%Show ranking
Subscription payment recovery platforms2nd of 815.5%Shown above
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