Brandwave

Paddle Retain vs Recurly:Which is more popular?

In September 2026, Recurly had more branded searches than Paddle Retain among subscription payment recovery platforms worldwide. Recurly had about 5,400 branded searches, while Paddle Retain had 100. Recurly made up 15.5% of all subscription payment recovery platform searches we track, and Paddle Retain accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about subscription payment recovery platforms, Paddle Retain appeared in three of the five answers and Recurly in two. Paddle Retain was mentioned before Recurly in three out of four answers.

Among subscription payment recovery platforms worldwide in September 2026

Who do people search for more?

Recurly, about 54 searches for every 1 for Paddle Retain

Recurly 5.4K searchesPaddle Retain 100 searches

Who does AI mention more?

Paddle Retain, mentioned in 3 of 5 answers, Recurly in 2

Paddle Retain in 3 of 5Recurly in 2 of 5

Who does AI recommend more?

Paddle Retain, named ahead of Recurly in 3 of 4 answers

Paddle Retain first in 3Recurly first in 1

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Top subscription payment recovery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paddle Retain was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Recurly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paddle Retain was listed before Recurly in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Churnkey1st
  2. Churn Buster2nd
  3. Paddle Retain3rd
  4. Chargebee4th
  5. Recurly5th
  6. Butter Payments6th
  7. FlexPay–
  8. Gravy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargebee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churnkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churn Buster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paddle Retain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recurly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Butter Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gravy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription payment recovery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Paddle Retain or Recurly more popular in search?

This chart shows how often people search Google for Paddle Retain and Recurly by name. Each line represents a brand's share of searches for all eight subscription payment recovery platforms we track, month by month, from English-language searches worldwide.

Paddle Retain and Recurly among subscription payment recovery platforms worldwide, by month

Share of searches by month for Recurly, Paddle Retain. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeRecurlyChurnkeyChurn BusterButter PaymentsPaddle RetainFlexPayGravy
Oct 202567.8%24.8%3.3%1.2%2.3%0.35%0.23%0.05%
Nov 202572.2%21.6%2.7%1.3%1.7%0.35%0.19%0.05%
Dec 202573.8%18%5.2%1.3%1.1%0.44%0.05%0.05%
Jan 202671.1%21.2%4.2%1.6%1.3%0.42%0.08%0.05%
Feb 202670.9%21.2%4.2%1.9%1.3%0.42%0.05%0.05%
Mar 202674.5%18.2%3.6%1.7%1.4%0.45%0.07%0.05%
Apr 202674.7%18.2%3.6%1.7%1.4%0.39%0.06%0.06%
May 202675.1%18.3%3.6%1.7%0.94%0.36%0.03%0.06%
Jun 202677.9%15.5%3.7%1.4%0.98%0.34%0.03%0.06%
Jul 202679.4%15.8%2.4%1.2%0.82%0.31%0.02%0.02%
Aug 202678.7%15.7%3.1%1.2%0.98%0.26%0.05%0.02%
Sep 202677.8%15.5%3.7%1.4%1.1%0.29%0.06%0.06%

How has the Paddle Retain and Recurly comparison changed over the last 12 months?

3 findings

How did search popularity change for subscription payment recovery platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Paddle Retain worldwide fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Paddle Retain’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paddle Retain

2 branded search terms

  • paddle retain
  • profitwell retain

Recurly

1 branded search term

  • recurly

How the Brand Demand Index is measured

Other head-to-heads among subscription payment recovery platforms

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