Churnkey vs Recurly:Which is more popular?
In September 2026, Recurly had more branded searches than Churnkey among subscription payment recovery platforms worldwide. Recurly had about 5,400 branded searches, while Churnkey had 1,300. Recurly made up 15.5% of all subscription payment recovery platform searches we track, and Churnkey accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about subscription payment recovery platforms, Churnkey appeared in four of the five answers and Recurly in two. Churnkey was mentioned before Recurly in every answer.
Who do people search for more?
Recurly, about 4 searches for every 1 for Churnkey
Who does AI mention more?
Churnkey, mentioned in 4 of 5 answers, Recurly in 2
Who does AI recommend more?
Churnkey, named ahead of Recurly in every answer
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Top subscription payment recovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Churnkey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Recurly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Churnkey was listed before Recurly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Churnkey1st
Churn Buster2nd
Paddle Retain3rd
Chargebee4th
Recurly5th
Butter Payments6th
FlexPay–
Gravy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chargebee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Churnkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Churn Buster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paddle Retain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recurly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Butter Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlexPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gravy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription payment recovery platforms
5 answers
Asked ChatGPT
“Which subscription payment recovery platform should I use?”
Asked ChatGPT
“What are the best subscription payment recovery platforms?”
Asked ChatGPT
“What's the best subscription payment recovery platform for failed payments?”
Searched Google, AI Overview
“payment recovery software”
Searched Google, AI Overview
“failed payment software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Churnkey or Recurly more popular in search?
This chart shows how often people search Google for Churnkey and Recurly by name. Each line represents a brand's share of searches for all eight subscription payment recovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Recurly, Churnkey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chargebee | Recurly | Churnkey | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 24.8% | 3.3% | 1.2% | 2.3% | 0.35% | 0.23% | 0.05% |
| Nov 2025 | 72.2% | 21.6% | 2.7% | 1.3% | 1.7% | 0.35% | 0.19% | 0.05% |
| Dec 2025 | 73.8% | 18% | 5.2% | 1.3% | 1.1% | 0.44% | 0.05% | 0.05% |
| Jan 2026 | 71.1% | 21.2% | 4.2% | 1.6% | 1.3% | 0.42% | 0.08% | 0.05% |
| Feb 2026 | 70.9% | 21.2% | 4.2% | 1.9% | 1.3% | 0.42% | 0.05% | 0.05% |
| Mar 2026 | 74.5% | 18.2% | 3.6% | 1.7% | 1.4% | 0.45% | 0.07% | 0.05% |
| Apr 2026 | 74.7% | 18.2% | 3.6% | 1.7% | 1.4% | 0.39% | 0.06% | 0.06% |
| May 2026 | 75.1% | 18.3% | 3.6% | 1.7% | 0.94% | 0.36% | 0.03% | 0.06% |
| Jun 2026 | 77.9% | 15.5% | 3.7% | 1.4% | 0.98% | 0.34% | 0.03% | 0.06% |
| Jul 2026 | 79.4% | 15.8% | 2.4% | 1.2% | 0.82% | 0.31% | 0.02% | 0.02% |
| Aug 2026 | 78.7% | 15.7% | 3.1% | 1.2% | 0.98% | 0.26% | 0.05% | 0.02% |
| Sep 2026 | 77.8% | 15.5% | 3.7% | 1.4% | 1.1% | 0.29% | 0.06% | 0.06% |
How has the Churnkey and Recurly comparison changed over the last 12 months?
3 findings
- Recurly was ahead of Churnkey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Churnkey’s share of searches among subscription payment recovery platforms worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Recurly’s share of searches among subscription payment recovery platforms worldwide moved from 24.8% to 15.5%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
How did search popularity change for subscription payment recovery platforms worldwide in September 2026?
2 changes
In September 2026, Churnkey gained share of searches among subscription payment recovery platforms worldwide, from 3.1% to 3.7%.

Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Churnkey’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among subscription payment recovery platforms

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